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Dec. 22, 2025
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Fragrance and personal care

YSL Beauty ups social media buzz with new digital campaign

October 6, 2023

Each of the selected talents is said to bring a new, unique aspect to the campaign and the concept of masculinity itself. Image credit: YSL Beauty Each of the selected talents is said to bring a new, unique aspect to the campaign and the concept of masculinity itself. Image credit: YSL Beauty

 

By Zach James

France’s YSL Beauty is enlisting five entertainers for its latest men’s fragrance drop.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Savannah College of Art and Design debuts SCAD LUXE research center
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Exclusive Resorts purchases Inspirato for $59M
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  9. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  10. Sephora introduces new concept for SEPHORiA 2026
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