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Feb. 28, 2026
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Fragrance and personal care

YSL Beauty ups social media buzz with new digital campaign

October 6, 2023

Each of the selected talents is said to bring a new, unique aspect to the campaign and the concept of masculinity itself. Image credit: YSL Beauty Each of the selected talents is said to bring a new, unique aspect to the campaign and the concept of masculinity itself. Image credit: YSL Beauty

 

By Zach James

France’s YSL Beauty is enlisting five entertainers for its latest men’s fragrance drop.

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  1. Wolford seats new CEO, chairman
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  5. Annual revenues rise 15pc at The RealReal
  6. Jumeirah scripts hospitality story in ‘Our Flame’
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Building brands with charisma
  9. Luxury on trial: What will stand up in 2026
  10. Diptyque CEO on pop-ups, expansion and state of the fragrance market
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