Luxury Daily
The authority in luxury news.
Dec. 17, 2025
  1. Rosewood London opens ski-inspired winter terrace
  2. Louis Vuitton courts rapper Future as ‘Friend of the House’
  3. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  4. Ruinart reveals annual Carte Blanche creative collaboration
  5. Longines announces latest Ambassador of Elegance
  6. Coty earns ‘A’ score from CDP
  7. Capri Holdings closes Versace divestiture
  8. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  9. Chanel unleashes ‘From Dream to Reality’
  10. Hermès, Goyard lead consigner sales in 2025: Rebag
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

YSL Beauty calls to consumers in edgy fragrance campaign

August 23, 2018

Zoë Kravitz has been the face of YSL since 2017. Image credit: YSL Beauty

 

By Sarah Ramirez

Yves Saint Laurent Beauty is tempting free-spirited consumers to answer the call of its charismatic scent Black Opium with help from a new fragrance face.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Rosewood London opens ski-inspired winter terrace
  2. Louis Vuitton courts rapper Future as ‘Friend of the House’
  3. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  4. Ruinart reveals annual Carte Blanche creative collaboration
  5. Longines announces latest Ambassador of Elegance
  6. Coty earns ‘A’ score from CDP
  7. Capri Holdings closes Versace divestiture
  8. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  9. Chanel unleashes ‘From Dream to Reality’
  10. Hermès, Goyard lead consigner sales in 2025: Rebag
VIDEOS
More Videos

MORE IN Fragrance and personal care
Coty earns ‘A’ score from CDP
‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
Diptyque plays with the surreal in holiday tale
Guerlain Spa to launch aboard Orient Express Sailing Yacht
Estée Lauder Cos., Jo Malone launch AI scent advisor
Chopard, Boss, Lancôme front AR experience from Snapchat



RECENT ARTICLES
Dior, Rizzoli to release book on Lady Art project
Kering loops France’s Ardian into Fifth Avenue investment
Coty earns ‘A’ score from CDP

‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
Rosewood London opens ski-inspired winter terrace