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Fragrance and personal care

YSL Beauty calls to consumers in edgy fragrance campaign

August 23, 2018

Zoë Kravitz has been the face of YSL since 2017. Image credit: YSL Beauty

 

By Sarah Ramirez

Yves Saint Laurent Beauty is tempting free-spirited consumers to answer the call of its charismatic scent Black Opium with help from a new fragrance face.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior, Rizzoli to release book on Lady Art project
  4. Fendi pays homage to artist with playful puppet fall campaign
  5. Veuve Clicquot debuts après-ski activations
  6. Louis Vuitton introduces Visionary Journeys Seoul
  7. Brioni launches anniversary capsule at Bergdorf Goodman
  8. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  9. Dior dives into French Riviera with escapist fragrance
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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