Italian clothier Ermenegildo Zegna is attempting to pique consumers’ interest with a mystery microsite, Facebook posts and emails, but some experts are thinking that this confusing strategy is more slump than savvy.
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","iv":"239ca240ebda5b032bcfdafb8c0942df","s":"8cb7d7187538b2ef"}