Italian clothier Ermenegildo Zegna is attempting to pique consumers’ interest with a mystery microsite, Facebook posts and emails, but some experts are thinking that this confusing strategy is more slump than savvy.
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","iv":"27c8a18b1528846c21d51167eba3680e","s":"b544807822c51855"}