Mobile
March 16, 2015
Gilt's mobile app for iPhone
By Kay Sorin
NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a senior executive at Gilt during Mobile Marketing Day on March 12.
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