Mobile
March 16, 2015
Gilt's mobile app for iPhone
By Kay Sorin
NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a senior executive at Gilt during Mobile Marketing Day on March 12.
{"ct":"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","iv":"4ccd3c3c833b63faa0d404b36efa9cbc","s":"84aed86b2b372d27"}
Share your thoughts. Click here