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Mobile

Gilt exec says mobile marketing must consider audience and experience

March 16, 2015

Gilt's mobile app for iPhone Gilt's mobile app for iPhone

 

By Kay Sorin

NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a senior executive at Gilt during Mobile Marketing Day on March 12.

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  1. Aston Martin loops Breitling in as global watch partner
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  3. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  4. Ralph Lauren turns to TV to spotlight Olympic fashion
  5. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  6. Armani faces $4M fine from Italian Competition Authority
  7. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  8. Perigold, Olivia Palermo announce design partnership
  9. Cartier expands Clash collection
  10. Qatar Airways, Art Basel kick off partnership in Doha
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