Mobile
March 16, 2015
Gilt's mobile app for iPhone
By Kay Sorin
NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a senior executive at Gilt during Mobile Marketing Day on March 12.
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