Multichannel
March 28, 2011
By Rachel Lamb
Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share their stories.
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","iv":"823a5a98166539ff4466965f6f6aac1b","s":"f15ec22184b95b6f"}
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