Multichannel
March 28, 2011
By Rachel Lamb
Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share their stories.
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","iv":"2e44ac52a6b0b58a90b51e44b387a7d5","s":"764cab792824f587"}
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