Multichannel
March 28, 2011
By Rachel Lamb
Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share their stories.
{"ct":"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","iv":"ee288d8c968f271883a8df25f5146e67","s":"37ac9b25bc6ca731"}
Share your thoughts. Click here