Multichannel
March 28, 2011
By Rachel Lamb
Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share their stories.
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P8zuA6eMCFx2FB1UXGWClr4+8GiZNiU9wg6GdQyGzh67PaNmPlZAANFJOv0ulz\/uvncrxKrs8yqtdnXnPsPvuv8L3+szBqziElk+t9BFxZdpZnL5M89IIjvPpgI7VVtOfX4kk4HSSADxrE9oQBabutyr9yK3fBQv75U+lugKlIzhCzGy7IwkcPCTqWrlH+tJIgnXQ0LYBL3YZ8IsB1Igdh3AcCW1pViLKAWIlbmwnMfuCiFIEDsWtLly3LqXa0N41RWyRZqMNsqgq9zQQer3UfhXG\/0\/KAn90VLCDqY6GZwx\/p13QxlYu\/OYk5\/YQvcKREonKwxAeWv0lR\/zlZSo9H8jcCA2Xms8nyefqXOC+2i40JGITGs904ndW3B9dP0pYukhRmq1TIgE80m6uZeCirlFkno77gnFvIR3uCp9kC6ZzqN15uu2kdS9lvruMOjrDZ0iGZXqf+0cQfaWOC9xFTmO6HikVuKS0wEBW0CU4DdfO924SxlPVc45E2w6X8KODTlYMTlHwKU0j1woBNaN7zycIEFEL1OcRPfkL7emcSrFDGjMFRPlrU891k3w15cVh6vgszw6wguL5d2s23HTPAd70SojfCaENzRdyQEraMB5sfBGcrIEYbfOhza7vkrfs6fx2i9dcbKaXjgAbWwwxPsOG2EN0vbtyLzQC1fHM0aEQizRf2Ju1d6jrau\/8AshrXK67bJwNZGplaS6bL0xTPpPhOXwjpCdE50Yuxapr1oLF4XDNS8tX6iFAksE7GMNMOXW7wF+7agCt2Qb1SVJiKGZ\/RuZPMVE3keBBwxsxu6XRlnQxcapNuL4MKlZ\/rdauwM+a\/fncFckZM4b+MGtSxpo7uOCysiK4ZJpR0I2TXickMxdGnBcTA4U4WSJN229Pt38p5ND9y+By2IQVSxX9pI2MIagFSjEA5fJpvk0qioygUQqGdQZXrcU1tjBCvOMBb6xdQauY\/uxDvBjt289OFYM\/LfNM1H8YhpVqxZnydZfiaRdBblV7jvEzT0Mv+mYhLENlMzR1pQZcoW0TfGn57Ezu6flqo8v4s9PXDaRSakIKvj9I6sGqbPUwQyz+Fp+zWKGWnhOJ+SoGF02fDq0d3dCATaGh53Bj9JT3trVQsYYp7v5ILFPhjH9zpWiQ6l+t4u\/XqQF7jYTQv7h4z55JKD4YF0tKIWG78KuxJHxlqYMqjTeVaKa2zuJ2uM4B9Pi2ia\/G91qv1Dj7OIBGPLZAJhK81ZBNd9VW6vfasWrXmEGXorRTqY+xyNFwzeAEdBFhV2cEADL6aN7+sSK\/s0p7Bs84pyKhfHhZU\/JoYBGyMXGgzz8ppZDKSHwr8VbmrziZqlwXcGjOtKYHPNfhvFBJ8Bq5hi2eK51ofvIXnHeDPqzSZPEJnwqMkYv3QgMdRa\/gnZgjpWkuA+TJe3IFVp7TtG74t0WBcuXB88IVImGmP7awet9z0Xwc+7HTcPrpjEcKkaXMCCH32toZUohwmh6MMRyHnILcPhtUIeFXYK5dm+6iFQVz0wsZ4A\/lXNflXSuv3J7tZAlvRi8eS7ZbuMFYrsEHgazHEa5Yq\/9pbT+F+GSkxVz0Z5QANQAmkebRIuBMVCAWDl3QbX2WZLsRJJ3zjxABd59R2GXJRnl+aOJDk6mpK\/Uj0gMNA6FsQ1HVb7dosbHPbQqcXCaCu8z2zkbCgY062w5pM11eshvzfHUvoo28IPzAIBHUQAFLADtNq8LYfWRp+9t4+Vpxwjrf8\/7cOJ\/vQdmS5\/Up2ZXFe\/N6TrcnfOdFhp69Xi+aFNh2kwxm8BCn02ihf5VaD7wBOjDdTIdNRBNaG+KtKK5bsrAXzHKrct7kDKH8LUU8t7ieVbbcX1X7NpeItDMQgUC6gGZR+GHp6M+aANee1Yv2h3ylqstfy6CnBHf8yd58d4YBmvIw\/BFl+u+kjdQXkG2VXD1hBpABh\/vACmhFxi7QHoaalnT23QjYDLt1qZbyr8zXzej4+lP7zDwOvDvXPtBOqc2RWt4c5PaY6Pz4DPL8U1LTHeAi3+M15xH\/TkkQg3NDlVYjCjQOIwgQE5u8UkwDMp9ODJfC9ZFlQaxMKFuC3n1q2F+S7+IE5AnU+kgQshTUh7IAsYWtFm\/YLm1q2XFkmeOH2WcMc\/8+s7DMFpx39B8688grPTA0Ex4OawcXc4tgs7QTVXxshwUcp1ptl8BLjM4R9pzfWWA9FHcxAHhJWhEWk7wgsb\/65m\/gCMjorxKI56rIVgL3LUkQbsQWHD5r\/4iIfr1CzbteGxgDaz3BqMIhdPWCTuy4IhAIx3niaMQ990yc3JMius2+QDabu+\/\/OLbZb9rVsZoejXrVWxRCvYhBrSnCStD0gmGIFJgnWhDlTI6xqKpitv1meDFYgc2ZmxvDGeAqQfGBYUB7DGVYqLuIDlOW\/B7WbcIkFEU3hAdqiX8nSRC3GzQvkG1xh2puDYQMoS+VVq4qTidS2+O74L2MzD3T2iNUBD\/dLQKn0257v8N\/xI56WjsextdlE8ksgbzU9wVjQ3mS4WAoSSFbnR3wlnCIynJ0CLuKsCRMcTirW+7sh6kbEY51zK2q6LH5YneT+MrTIniQB3u+rhdCrw9BMusHeNFIXWxIeJk8y9P1h0ch5LofYVwt2nYu1g\/PnLkN5huaY9FWN2vwUuwR4SqTEe9njfGZFMpcyu0hR5bTEPpwQCfhdtTtNsAaiI7PD0+Y2DHPheiFJzKdCABpcNEF6gs2hpccG7FSnI3zgNf27DrsTP7oJRVW15c8wWgGxE+\/li++8XQjeSbSlRlcR4KcZckUn82aqVAiIc2Ve95M0oX4KwZKH1VFRGyUZTTevP7VXXM6G\/D\/XD3m2to\/V0WvyCBHj+MG3y\/GbvGEvmtVHl+CN2v+t2FcmGTkMwZFtvdYJKLLBIokdfRcM7f07a29G0ff0U0pDumCbQ2nyAoptkq0HEEwEfm42jeVzXGGT7yhQ4oF440QyiiGV0me\/IkjejrKjIlF98eWalSjevdPdhTJkrb+6tm43bh6czelMpKZsxEIkW8NxBOfn2224rqJ4Ft2gc1qyTI7dXv7b0vZBTvbfG3JpP5we4bOXEPJbzarmvBEnt6BjKANnBKarRfvk83N9jke+lquzBvI9404bGMg6C2WaaJh1kNn2Lfzs54bMTjFQ7iAmQZRHhzZGLFUsZso7zTdTcYhqU7CYKp+HXK1d\/UbFecGh1CjYHszmDR+\/ufvuBhMDXTg0JKr+bRCBDWATwr6MkgTUekBZeuQ9iQ1ctzB5ZpaGL7+bvpIBB8skrXm7X9JpIaLODIPgyFf9UqRV14DKi4L7moDHKC6QZ+FFOb94MSSAVNOcOXpoQOir34sEn4Nxiw\/9Oalm+FqvC463d59vAUFD8+KI8lGcnYdjamVv6Q7HYeiTnayWkqED1CUsyv1dcw2g2NjLyw37Nr9HZHzv8+2lzFIgU4fdYOKV9+OJ8SnzPaUqVwL8ybTUrYMh1oAISR9VTLHwn0xO1TVgGH533NcAzgyHX8CBjpyRA2ewGwqHG8\/Sp\/pz\/pG8vejNrucbvQVphO7J8YJuBRWkYIcpDi0ZnDarnRubM4Vnj1wKbLOQksslJnseGlZnFOs9sHqoaurbXV4zplaCJHafPi6ycGEJoXCZNI4b\/4pg3Dvsb7NyMPp7vVkkA4\/mMmdFMhbA9bkJWyRvdFQ6NdQFDYkjpEbXpERR0eD7Hca7XM\/xeTVmdTOQ7tL6Q1g3K21Gb0CYiCddlojL4XFbgZ80Ng1Kjs\/kelZ4TjS5cxdY9mSn4uewQMvvJXOsKPMinbdEG6XuaOEDQryIhaQ4meYdG91lTc02Xi5LZjKOkxvIvqs2CFvoK8OWwel76C7MsgEIGKC7QrEWdpszBm2FQ1mBPilteBPs2bRexWEs324swcNLjaPgBeYo8Lrf89XqxdIt5axet69NAs6lYUg6FQR5927FTY3vvAH\/z6Rhl3eNUfMH864vGNiWROKpGNBpsvNsXk1zs2sUGyvA1PIcxrFV7CTM9FazKQERXn\/i7QpO0f+1XUpoL64FTdwZSu2GstwrggHBj7x+SrlSBMcbnlsfCvrbMEqolTtWDSFt\/vB1UQPt8WoKfLNuTj83qpbb6943n3ju9kWjTp1F2gQdTaFQt8ubXtCo7gBXgGEp68l+5G8dBbXrUILR9Lg7dCsqWO42M5C64gyVb9\/dbYLMobU9bHmz5CtYAfQ8G0NAYf\/2QQ9R+Zeg5jxUWJugixXhdjC6xAdRxcFZJtMHP8Oi7weKAfVPXdsFxhoARsFVQKxFnBoliWx5zRk2YCWZuKwSfIeQpVUQ8H\/hglUcj3QU7\/J\/jaJoC311ijq\/dP2vcmpkJLmXTIfJPRb5lhGNqHkpmfYOf9hRumAl4S0We9lDB4lEbw\/b7QLxLOq3gHJ3gzGe2SCM6HHKEmq9a4lhRDhFaswocMMqVHJRCNrT3JedPcBMd1n7B8uPi4bw3g5n2wcSYvjbTOmr6wOvghZLEKuly3+6jRlqeieODP6uuC53Bwju1LQ9fIXOoi4R+cBy3li0azCspIHZtxYvwm8w8","iv":"a231ecb3dfe5d797628f191dd84c9341","s":"9318633ebc20c2b0"}
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