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Multichannel

Porsche takes new direction with multichannel campaign

March 28, 2011

Porsche puts the magic in every day

 

By Rachel Lamb

Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share their stories.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. New film from Moncler marks return to Winter Olympics
  9. Sephora highlights the integral presence of Black beauty
  10. Chopard, Boss, Lancôme front AR experience from Snapchat
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