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Multichannel

Porsche takes new direction with multichannel campaign

March 28, 2011

Porsche puts the magic in every day

 

By Rachel Lamb

Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share their stories.

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Chloé fetes iconic anniversary collection via video series
  4. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  5. Mercedes introduces electric bike collection
  6. Missoni pays homage to founders, Brazil with charity auction
  7. Instagram acts as moisturizer to preserve Facebook's appeal: L2
  8. Introducing Luxury Women to Watch 2023
  9. Luxury Unfiltered: Connecting with ultraluxury clients
  10. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
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