Marketing
October 19, 2016
Image courtesy of 3:1 Phillip Lim
By Jen King
NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.
{"ct":"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","iv":"0b9c7000de60066ec60bd6fe8323b78c","s":"436377e957ebf54c"}
Share your thoughts. Click here