Marketing
October 19, 2016
Image courtesy of 3:1 Phillip Lim
By Jen King
NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.
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","iv":"b9cb8459c86d36bd623a3063f811e570","s":"f30be53bdc3c070c"}
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