Marketing
October 19, 2016
Image courtesy of 3:1 Phillip Lim
By Jen King
NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.
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