Marketing
October 19, 2016
Image courtesy of 3:1 Phillip Lim
By Jen King
NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.
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