Marketing
October 19, 2016
Image courtesy of 3:1 Phillip Lim
By Jen King
NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.
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","iv":"1223d719c87510433b485e653e00241e","s":"9d04724df21b1751"}
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