Marketing
October 19, 2016
Image courtesy of 3:1 Phillip Lim
By Jen King
NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.
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