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Out of home

Burberry celebrates flagship opening with multisensory outdoor spectacle

April 6, 2011

Burberry is using out-of-home advertising to drive in-store traffic

 

By Rachel Lamb

British brand Burberry is celebrating the opening of its newest and most technologically-advanced flagship store in Beijing with a multifaceted event combining animation, live models and music at Beijing Television Centre on April 13.

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  1. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  2. Krug, composer Max Richter premiere cuvée-inspired compositions in London
  3. Valentine’s Day, Mother’s Day produced 16pc of natural diamond sales in 2025: NDC
  4. Boucheron donates brooch to The Victoria and Albert Museum
  5. Tod’s returns to the Amalfi Coast in spring/summer 2026 release
  6. Loewe introduces new artistic signatures for spring/summer
  7. Pratesi expands Palm Beach flagship
  8. McLaren adds to pint-sized Ride-On collection
  9. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  10. LuxExperience net sales up 1.1pc
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Amazon’s $475M luxury play and Saks Global’s survival plan collide

Krug, composer Max Richter premiere cuvée-inspired compositions in London
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