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Out of home

Burberry celebrates flagship opening with multisensory outdoor spectacle

April 6, 2011

Burberry is using out-of-home advertising to drive in-store traffic

 

By Rachel Lamb

British brand Burberry is celebrating the opening of its newest and most technologically-advanced flagship store in Beijing with a multifaceted event combining animation, live models and music at Beijing Television Centre on April 13.

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  1. Dior dives into French Riviera with escapist fragrance
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Pratesi continues retail push with new Boston boutique
  8. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
  10. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
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