Multichannel
December 27, 2010
By Rachel Lamb
Augmented reality presents unique opportunities for luxury brands that want to take their digital marketing strategies to the next level, according to experts.
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5K+nAYbkBkxzbN0ZHBkA1roupvTO+kqjAIOKn\/FMdvZYG8qznz36a+cKb5wEP8JuUeU9qq4ZnuEMHOwM2lgmnq44IAI7UD8CoS8DTOJC\/w9x+OJia9LSU0Af5f8bcLV7V3+m9e9JdeAZVqmCUlKrL9cv\/OmpKABRdje26NvoSNPDovtGyk\/gP6PxscLnZ43zA\/UHddiODlovqNfRHDdD+UdA74HI3NeC6L72zeBq6ffVCYI6d0\/BeZy\/xDDQlpBbSTYjTicR5eZrrll8pb0oTWfBZzy6ed72eGXVoTxC7CVKwdu7tfScImY14IthJewC\/RNCXZG9CuoIuNXXqdiknOwrbeT3DtoTlqnC+hRnu32JUAovk+zcCmka2Y1PpUuC7M3C0eTe+kB2lPf0HngXJ2sYbNTMx50O3wZwGdElZTUL2OengVyQet3T1VU+gWmFe9rv3px5XJzW5hN6bZcokI3HFUJ66qlLjCJyc9FClFZqhNjMdixjV9ORZmDBqKyDTAM92+1gr6uyHVrKOqw0zatYj3qLE9LTl+fM6GTJFmdlLNy+MarKy2gw5Es1Rlna5ciXHlRb8DZzktd7z2CQvKU+rAwQB2ffFRn25lUKsB4K7cNsngPjEyezVKWFr3FRF6ww6T9qfBP6jWEFynZYdjC+NuUyke79gQqf+QYyNi6G8evMpi8uzRsycgDI\/1+TJw1rg25B6p4NL9d9g3BseuQRbRlsIdN+sOVH+1qSWRAIZNKMJcMIkzVU3Hdtneps5Omf4AWa\/ZWLo+zlUK\/ykSmkY20Mvi7MGYEiSDhA1NCElDO8Ds8\/FWiM7QvloYmoRvDGY6KXQQ00GLYoKFn17sdxRcLBa\/EC699mwNe8BwVO3zOlf82rWRhm8vl+g2YyKAr\/tLYoI5NsWjMDCr8vKz\/JcxREXGOcKfaI6vmU009tvR5iI3kniMOsFrqlHE4G6QNfPO\/jfnefuutY1expfBiPr7rzXh5Tn8xdVgtnfM1fCLUm3Us+Q8SFdUA1bxf65HWQxZqBpD4V\/WexhTgj5cedlWNt8q9kivqBfaSlELkAxDBOZT1G9mrGURxkA\/lGwJlimyFhgMGyv67RTfUwM+eAz3C9U7kpy2Hf3iRbJEgi0SebIFuSoTBE40pWPPBnc0jmsLqB1JDesfKaozOF821cN+xQf5R0x7Vx4Dd\/gKd4UHxDSVIxsdpieZNMnjYwO6Z9u7E+K+kTXbY1IDS+SDOyfnaxFqO6gIJSe+CrRyTvjtQ1XP2SjrkZbijdRg6gKxhOmiUPF5l0vBYSOiutZIbADhdViyr7AUco1Vs+wtoZ7O4N\/2sRR\/o2Ms3JWU4pHJIRvhuGWFTpIG95RDOaDB0cEKJMUcEm92M9EEUNnjHT2\/g4uG\/k16bhNu9axYz3Lz0cXePgO6diQR\/RVO8HOkrMfmSNmPHsn\/D+S\/FiCR8+lO22ff7olKAPmPlh1LXQuAbCwIHlA4dbpe75Bn82KwDCh3kgRTpMQZCRV3cKxZG6aXlRHKVADjxMk58svFqli6Z4EOBL6nPsP9LsEjl575e5qaFm7r6+diwwPmBrTorYNIvBlW5tvuoua9MWmA\/rRGSr413RGcIdLdPhch2zRDUhdrywPpHXWX1+r0SUKnVmx8mjPQua3hrhP1azXFQI9hHVvuOvqbaSar\/QED9tPomP6sG1P4RA1yo0\/+MA8Ybq5K+KZwod4RMQ\/LRt4BRC\/Fh\/ufOY1\/yxMNdlP8U3A\/9XgGO3Xr9LbIr\/uRnSB9e4XoMnBr7WLEHePmMS0i1RQky0vr1FHEuyWqh+v7Qkd6v\/nXgIJ5iEyECI7XyibPCC2mulAjHPkk6zTl\/BUvQaDqtAJZNW9IhOb4+5+bn\/FzsWtiVInE1Q8dc8U4yosLFdtQSv38fkyCDc3YhqWAU6wrPSTLz5F4gomIqYfdSD8Y9gj8IVZqqBz9dVKV1UDQjB537h3FLqYG3ILvB6e3XdJ2f21vm4iuc4UZdhFZ69MGWnA5sh9wGx6kdf43VA8fPY6IzDnzZBFK+BfcnZs738Nm8LaxcqoUJ1tqNGUFwY4FgTANOKmYa+DGEUhB8OQuzozX0op7uI3JJdK6LCYMiEUqbsHgAlZAq92oeoC7s7QZGu8dySoOxpWkbCH6YuR7pmUl68jREBO6v5o4Ut23ZQjGfLhBATTz+hWSsxlxVU9RI3LJ9CtQOgic\/El61PxCJ6NDz+KWDXR4JNb\/+XaY\/yuSH9BbR77mAIMRef9xRHwTT\/FV0qdZ9Xg+9BNhekDsMhVfxNXlIL1\/LUGXpkYVFE+sEJ\/FsytuGr5cqyqLLXwcu448st2bekPHDPY1lqBF8Zu7kPAQWNnTRXgt14qh21ytJ9gi1f\/2K6e8vpRNV23oNDT+EmaxUuqU7RFhtAzFuhbVL8FssoskAgDCXo+navZn7ElqlbaMidMAp+c6O9EBMzpX2EcBVz\/J87Pt4ON0fVAXUSa0FB36J6T5ZFpJF12rHV0HsEP3md1AXb9nV+yF9Rd8BwcKGkyVUVMBZtSe5MjhNLs0vMwUCcdyeDwrKmbLsl1uq55VluWi3H+4rV9XG3dPJ6O9U42YtU4ktiaFSs\/9sycI+i3b49l+sD9cQOjMzSRZejmy+vmnrr8iK2ZddjNjQYbZN\/1TbpyikuGe9UpRCDhMpDHNA2t8pJ23E1w32DjltRz1Sl5IkTMu8FeABK4ZNIAtomc98mfic+Ek1TVaEq+BclZ+0SAbA1fZepR0QQjolxDBSeJmgj8pepeOOMoiMuGRR3RanBxfjtJsL\/S68K6Z36tKGFMnL80Du9M95jp4qnPYwvno0wIztFlmi1fcyDBsJZezPnCMDIQeDdyR\/CYh49qHbcemDvkb5B6yMy1lAuoZiEH5QKHpGC1gwUlK8hVOHApRnWG+0R52tgyGBr5oMwhS3gJHu9dJ21Ox+fC+gCKKhk+ua3AFFykHNeB8Q8uAWeQ7hjbuitsMNTQEtiGQ7GFXDSYOJ9p0cs1VCefAiLyfLsIEje\/IBLd+HSQtgs7bal\/4KFYN13S8fz8panZCMrIxrVXD843BzzE7EV04WwLCRlSW9\/kk0FyjYzReXxARPl1wIm\/MzUOqipO5ubiZDeUYkRQUyuJoEe3OO0dSwQXJ+JsdmGLzMSCYGVTPmJwAaBkXMJ4JX7OhppC5plmH4KN9b1pwpIm3QcTIeAn+DsuUPleRihPbTZdpGhX\/S6PE\/yzaOd3Bi\/GsWTAudc8GWUIuwIbsUKU7UL23PhbU2Gj1jIeF7XH5WeBEUZc41PGRQ3mZS7NP98Sf5WwOlQLyGcfR8mlyqISjaXDwzj4VJFi++yyXixuE2vXx5aO9bze1z68x3DgdYm9U4egik7AurAm68d2jbUTPtF9KJQZXAc+F7R\/hnc9NwrTUoZ8ePn8u91HRNy7GURq4J00lk+yZbkKirMkXojtLNCmJ9iGfWJlAUYcOnI1OzIbuW\/HFwEgeisrZebVAnd6Ko6L7VWTXj0DWf9oHJ3myoIoa8C3Dnk+7lmo\/B0HSTaTST9Jo4dm1uf4KD09LWWwTgsBxxlXQPip0rlwL\/yJZPcc+D+jnKK+hGu47SDywCTkUszZ4DN8K0j3NQYnvoEcjbzlhzjd\/pZF0H9A1mZ6+NCCFSYCeOidA+WHL0aRLQxH8+TKGffUfzQOt1WE4CGYexrMYoyEAkS8KpRf20YW19YntQXwynm50X6O8TKBL0UIv9NOlBdAJuz\/8PFKIcWx438JH\/rz7Layrdbhy9QtTqjxgsopXbNKm+HC5GKyP+R4PjIUB4PVZtqCQf2\/NcvTcuTpvFrKq+EVSScUvRNkGPlxKp\/Vm3xCvibNIym8lRT3juTmUZtY1S8Hz7LKE3iLZLALiN15eJ\/Are\/24F7+YjGhdd0+3pfXl+L6e\/JiN1m6BsH\/DuIBji0ZRR4O5J7LhvOynRi6GMfpA0nG+UTlsV0irlZuikwe5cILRVj0WxyiqppSf0L6819+41KCEzF6aIuXklENMcLGQdSeltAY0ByTCG4lIDXml7z5WbPFSDmgRlSTFOg\/rUWSoXlxYy2HCoT1Gi5nvo4Beq4bQ2\/gAKSeUyJ4ESEjRqaywZCqlXQd8u7q6gKyxv9df7HuFT3dEnlvQwDCscTmVGVu1ulnLuH0k4HNKEImnU80XmcF7YARsH9Kxkv7Ahh\/WN5fLHp8f4GO7ICUwsRUz1At\/EiWfLeeqq\/rpUGWooq2Xo7iPu6rGRr57h870yxsFn\/OqzYwLDSCXoqJERV0CYBu7zQya\/YJuAh5RWUb\/++rmr6ue7EIDjzH33S1JcUqt1eHR0etv+jCHTwwh7UgJHzg0hzQd8XIlcWVyILWTMEb8+UZJZjAUuSx35AXtQhCfL9qleM2W3XDtbi\/MLt02CnGR\/A0pSnHBHNjUiKQWpBppYAh4Hwemajud8XifM8GXG6x+jtYBkJXY5Quol4v\/iAcQw\/zj87MOEGCQBXU+t\/6+k2ypZrUydPvCM4TYSGekF8V1gap5rOSnWrqFRxBj++ai0vueX\/MIqb7ElQAQ1JFPATlNq15IdbfB9Ju8EzqutYLHVulAqJP0cQjKwPz5sVuN2PLxJlZWEKkJ3eMZl9wAVo\/ITYTa\/OGcuMpGLt7hBws6jOQYYBl0fGtHWJM2Wm2V+fvwmYoRrMyO3\/3Ybqi++m01VBYjsj+bHNbE28yDMQbasa8D6LWIMQ2F6MtPCgF59oVTfWRz5JOhVm6pPm6gpANTUrUiwNAQzvkTdVt1AUXa5b3hwFsL51YFcB6hf8Gbvwj5FFRz7a14aZu4P+tV3Yn+0vUz8BeRL5\/CNHTfGcRzQYvgGvWoKISWzwkhDH31v3J4mvlSXTPpUf3G0JzNbnpJ1B7iAwT3xb4bC+M7ud0L\/bXUQTAqR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