Multichannel
December 27, 2010
By Rachel Lamb
Augmented reality presents unique opportunities for luxury brands that want to take their digital marketing strategies to the next level, according to experts.
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","iv":"57a3cc9d94520a99a04ca47540a02b29","s":"2ac3e6a076379ac3"}
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