Multichannel
December 27, 2010
By Rachel Lamb
Augmented reality presents unique opportunities for luxury brands that want to take their digital marketing strategies to the next level, according to experts.
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","iv":"beeb93df8c8bd6e4c5a55927214a7980","s":"84809a2cd6c51a79"}
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