Multichannel
December 27, 2010
By Rachel Lamb
Augmented reality presents unique opportunities for luxury brands that want to take their digital marketing strategies to the next level, according to experts.
{"ct":"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","iv":"7a708127e7855f673f0e59aa7d2fc863","s":"9e43cee7800cfc16"}
Share your thoughts. Click here