Multichannel
December 27, 2010
By Rachel Lamb
Augmented reality presents unique opportunities for luxury brands that want to take their digital marketing strategies to the next level, according to experts.
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","iv":"088d10005424ef886b0a9a599dddd7bf","s":"79bc5ca06a65a95d"}
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