Research
November 8, 2013
By Jen King
NEW YORK - A study conducted by Social@Ogilvy and revealed at ad:tech New York 2013 examined how brands can drive advocacy for products and services through social media, but showed a disconnect between research and marketing teams.
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","iv":"ad2d1fbb2ce5c2af1d9d0434c4b399ed","s":"82a831f3c1539822"}
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