Research
November 8, 2013
By Jen King
NEW YORK - A study conducted by Social@Ogilvy and revealed at ad:tech New York 2013 examined how brands can drive advocacy for products and services through social media, but showed a disconnect between research and marketing teams.
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","iv":"eca8aebd96a56684fea7bb93a97a42eb","s":"34f59839aa578472"}
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