Research
November 8, 2013
By Jen King
NEW YORK - A study conducted by Social@Ogilvy and revealed at ad:tech New York 2013 examined how brands can drive advocacy for products and services through social media, but showed a disconnect between research and marketing teams.
{"ct":"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","iv":"c7bbf9e6b6a158688f682c1540617120","s":"092ba8e83dadd568"}
Share your thoughts. Click here