Research
November 8, 2013
By Jen King
NEW YORK - A study conducted by Social@Ogilvy and revealed at ad:tech New York 2013 examined how brands can drive advocacy for products and services through social media, but showed a disconnect between research and marketing teams.
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A8Y9R\/NBzGqx7\/BKbtAcLjtTfsFRkvxvVZwpyAi4AiJM7xEUyLASJoC4jLkWW1diI5simLqntf45vtMU4+MJQksWms5Pp7kgEdWPgeQlMAoiIPUHu\/BdKf35tADxFuOLVChUUH0xQdp+qCbMvjbaHn13oPyMhDC5edTiTMxY0pa9PNVSabii6quZqNFeffPvykDR5VACIiur4FPZUt5QDyj07rhm+SS\/KNbXkjQnBj19ti214XpNh3grGD9pNF4\/9t+wyHjkoXX0eOQNMGpcq3YGMY7q7uIuOigKBKfhlvtW62WnKGejtawwXpIU\/0qzJzu3QXHJ5HeFmFxTvxUp0z7eRPChh+cEonS0UM\/\/V6pmXUhFxObOIHoKzpiSjlfppS9spQavziiERy8rmaeIFi8iseMk47Idr+FZa4JlZEnB1j6CIAyTAsEP1t23AzPOoj6RJ2cW4gsckuKS6YrI2I84YLuRxXmH37bXhrRou7rozz+cGzguUNEitriFWnXOiTm1lUCLl02rXM05Rtns2iyu5ZCjX71MSJM6vpjXe\/vSLxj35HgrgGgBX+apLG4UZRFrTHnotHe2H\/5GgPSnQTqk\/6mQHI8iZOBxYNBh\/FHsXbiIgVUhQbWgAsftlDhrVw0Eig3xXYQdIrGBEdbG1lThLUYX4r\/vbaBs7KrUPykNKKH2veimvxdVFqVcCdV2vq5sBHjXDwu0gfC2NRlLrH58RFXLUv1ROiBLgz4BHWow\/be2smypExwitZBx0U1UUh1prGo5KljoNQfln3B2bBCq67JXjx0lCgLf5SOVrjSrJ4\/TmiKDqIYOmBbT7LhKq5dXHySLxJVrAj6SrbK0Vu105vUJ0LiPl2Xh7li0pF37mGNEevmtY0JXobJXn1W0KqQTld11Gvt+GjGl1CAfrLkIlD+IUsaBYINE0qBgJZOEOnaS7Q+QQXglUnwfHUroT4xlyt0CuyuadZqZx1EMt7jeslpZrlp2B5vqoW9az7Q2vAH\/4\/S75HKiBZ+0o\/JYn\/SmpWh+uOtt2x9aX+SDN0+ORBEuLYF6rPyOQK\/8lC8HwmbQ90V72lTg6Ewn9ly9Y9sUQI5A5c77OTo4QW7O8nvr\/atksSfDCL6EHU0Uh2YObgtOjKzmDfuRAJFfkMUu\/NS\/yVmHKWZ47ESdazlvk9yrTABLTgjY\/yDob\/wv0mvIHgVY06TVMm+yk2sr7ednnPuEmrG1IyFhKHBrvHgqFxD783mCDUxDmjo1KpKbGSGVtcqH4+VKwZi8fo+QnoFdORmEVP3dXie1BoXOTA86C3A+AbpBLjegjdO9ODzeKV3M1YU69U1A2TrznyFkrwSHV58w8bdF9qGcI\/QOMFoVPuGV7BW5EFB7Wu1fUKr23zng+WtL1cTdzWhbzy0C0VcjKbmCOBlRFLmgnD96FfyWxd44crLC+3x47F8v1zF14pKUkxM508BgaQ599Ckk+1ROeYhnZmf3exOr8XYQdRKnLq3kFpuQSj562xpMMdHZrRoPWSbRqB\/TEUSKOPR7U+DuznVETMpliPIHr8NP1MLim5fExlF0nDOzMelX7qjNy5TfoXgnXg5NGKAqsZvyFnRK6jNVGrpq0fkyaAJfgsW673+Y3WiXhqiFTYXtfE+IQBFZdDgYSHyrNGXxH7mdqhVSetd6u\/cz9Lj+FYNdSf9IQ9cGtn0FijT3mu1dSgZhhPWcHjknV4vQmT1Ig8pTP5pu6RjQH9teEKqI00bTN8Bu0ftdCuULxMdaZvM4KgesVFARO+yTJr9hMhBNbio5nzUIlLX++adLHQpTYCwakkpS9llTYWWPttMB9nMj4GqfGzyw9E1z5QTO9EwLJDe5O1t5utkk\/PQmv1Q6yyiHjumqHwG2AtUm22J8TH+R8DeqryuJYrjQ\/ev+HWfYzBuqWxTR0KaWKVu\/G9IME4gm1XhH35BsrYtQWshfjR+GFofeqieafDiBod85J0GC84FFxJnpTCNxUq2oO4wBQWZkNvoegHQDJFRzWtsR6F+RSv1zV5cvOeXosu4qFJe8WAUSP6w5Clx77tVbEkUEqoXxu8KuHDUMfYeRoFO0hLCoBXzfNQbzIKr2uZo7eNtMqdvqvTbluU\/bUbnvI\/QkxOpHce6rpnnuG\/FEH9Q38NSmgY4fUkTzi+IaGHFX26I0f8AURBR2hyiMfbE5PyDVkVmKpTlSyA\/IbUl+i3avb6TxUYXpm44Nk1HuneADiimS+vKPbEIW\/r9J9kaJhWappXGpzYbLVFyvgoPX7rFAqlyqbUEEXFoHLIwpdQ0Qd6Yl5V2zyk7QKyJXQXoHBIm4QuJtJArGh5JAZZJYpMoT5YbzMI0AOgokS87zH0imk5k8Lh+jC7L+Mm5gUdiDxHbtle9Qc6em+JAfqDM4FEl8AKhKB\/hH0J4nzLW4MlrHO\/+lP\/JjDZqG+aPcTmEvRuRfUhxoChbani4zwmth6gjzIU9P\/\/sykdmCJ\/VcCizsXhlnSo6UzW8rS6BVI0gHGGU1LbxgDC1c0NmFEeQ0cwzAsWt7TuOsES6tLxXMQ\/GKWnxP95B\/6NtZURv7aNRdHoJJ\/SBmbugBkujFovcWTs9pbsPaQogOg+NHKYndXNfNoa6IvjVRfE1BgEl4r1SRbN6Y9km2Yv6xV6IgN5FgyMnpUCjmWidJKMhkz3VWRqq+g4YSsushW0hDNEG4jmLIP0qT1UsoXW\/ZvEnDc\/8RWN486iGYo5J2mEkw13URRfociovKBC8zOZqqAlacBu7WNPge+HPD8o0u9apahidcfdIFdee26JoJGMvO6geK0Rd6D5idZY\/COvitjJLkbMnr\/OpRWYmGN5M\/cKumTVyBW\/\/\/lGdU\/vj2L8AgkjgrtyrZnF35bKsudSlnsKJ2I5j2\/XI5+Ry9ODOqoJc4g8Bl44p2K03pYFnGDfCJBf39F+jD9XO3clEZnDZ8O48zFhUbh1nvY6w5gE+WGheW2PjyzGiQ1iFfq2a2Xv0qVngddDILYskt5p2pzTYr6hIFNjNlgU1yQ+Zwusdfj725\/w47wYStBCDVdbpx4980tbPs1sS9P8QpB\/ZeF2RPB6jFTvrdTP1ucbiF\/vviqootp\/sg==","iv":"c93329de46d82096ae88055401b3e600","s":"87c15f778ae540b3"}
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