Research
November 8, 2013
By Jen King
NEW YORK - A study conducted by Social@Ogilvy and revealed at ad:tech New York 2013 examined how brands can drive advocacy for products and services through social media, but showed a disconnect between research and marketing teams.
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","iv":"7407dafa8f834fb489dd654dfd4ae649","s":"45b6efd55f08aefe"}
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