Research
November 8, 2013
By Jen King
NEW YORK - A study conducted by Social@Ogilvy and revealed at ad:tech New York 2013 examined how brands can drive advocacy for products and services through social media, but showed a disconnect between research and marketing teams.
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","iv":"f650fbc5e7f8f265603e5f996be6382e","s":"d37055da7f6c9983"}
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