Mobile
July 18, 2012
By Rachel Lamb
Approximately 82 percent of consumers want to engage retail brands via mobile and social channels if they believe that it would improve future expectations, according to a study by EmpathicaInc.
{"ct":"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","iv":"dd91c4a3d43a951bb8654e1762d1529f","s":"420232570c1ede30"}
Share your thoughts. Click here