Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
{"ct":"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","iv":"20ed982fb5a425c23958f34f0db016f9","s":"e3a472903ad2c2b3"}
Share your thoughts. Click here