Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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