Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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