Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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","iv":"105201cf74670b5e9b7a1e4d71b58c59","s":"b9942f857c1b6cf7"}
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