Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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","iv":"6e514496ef3da856a9cc9a6925daca3f","s":"1e862eafa66de95c"}
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