Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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","iv":"8d44ddc3b02454b07b2850de5cdd65b5","s":"2fdd6d5d08385619"}
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