Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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","iv":"423ad39395278ff9114c3b2d4b738f6c","s":"740abe685a9b7962"}
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