Multichannel
August 11, 2014
The Wanelo iPhone app
By Chantal Tode
While mobile-only shoppers make up only a small percentage of consumers, retailers would still be wise to understand their needs because not only are they growing but they can provide important insight into how multichannel shoppers’ needs are evolving.
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","iv":"f6dc90d7eed2a1795737969ef538ba50","s":"6a7888f4d01c81cf"}
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