Multichannel
August 11, 2014
The Wanelo iPhone app
By Chantal Tode
While mobile-only shoppers make up only a small percentage of consumers, retailers would still be wise to understand their needs because not only are they growing but they can provide important insight into how multichannel shoppers’ needs are evolving.
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","iv":"3008417b6d732f3c7bd5b21a73396ac9","s":"1b09d948e86b03e2"}
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