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Multichannel

Effective branded partnerships call for narrative context

October 16, 2014

Lalique 100 Points by James Suckling leather briefcase by Ferragamo Lalique 100 Points by James Suckling leather briefcase by Ferragamo

 

By Jen King

NEW YORK – Appropriate and effective branded partnerships must reflect the collaborators' mutual understanding of the target consumer, according to a WealthEngine executive at Luxury Interactive 2014 on Oct. 14.

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  1. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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  3. Dior, Rizzoli to release book on Lady Art project
  4. Veuve Clicquot debuts après-ski activations
  5. Dior dives into French Riviera with escapist fragrance
  6. Hermès showcases the surreal for spring campaign
  7. Pratesi continues retail push with new Boston boutique
  8. US luxury car market expected to double in next decade: BCG
  9. Louis Vuitton introduces Visionary Journeys Seoul
  10. Savannah College of Art and Design debuts SCAD LUXE research center
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