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Effective branded partnerships call for narrative context

October 16, 2014

Lalique 100 Points by James Suckling leather briefcase by Ferragamo Lalique 100 Points by James Suckling leather briefcase by Ferragamo

 

By Jen King

NEW YORK – Appropriate and effective branded partnerships must reflect the collaborators' mutual understanding of the target consumer, according to a WealthEngine executive at Luxury Interactive 2014 on Oct. 14.

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  1. Porsche named official electric vehicle of 2024 Met Gala
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  3. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  4. Kering rocked by 11pc sales dip in Q1
  5. Luxury Unfiltered: Brand stories are the secret to creating desirability
  6. Sofitel leverages local ties in new campaign film
  7. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  8. In Louis Vuitton’s blue checkerboard battle, EU court rules design has not acquired trademark distinctiveness
  9. Annual operating profits down 18pc at Valentino
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