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Commerce

Global digital marketing requires country-specific strategies

October 17, 2014

Michael Kors Web site in China Michael Kors Web site in China

 

By Sarah Jones

NEW YORK – As luxury brands open up their business globally through digital, their strategy for different markets needs to reflect cultural differences, according to a professor from the Fashion Institute of Technology at Luxury Interactive 2014 on Oct. 15.

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  1. Chopard, Boss, Lancôme front AR experience from Snapchat
  2. RH opens Detroit showroom
  3. Vhernier enters Asia with new store concept
  4. New film from Moncler marks return to Winter Olympics
  5. Hyatt names global lead for luxury brands
  6. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  7. Dior’s ‘Lady Art’ project turns 10
  8. Versace announces exit of Dario Vitale as creative director
  9. Chanel unleashes ‘From Dream to Reality’
  10. Breguet debuts ‘Expérimentale 1’
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