Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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","iv":"9ab1b9d4633dcf57bb05de95b07dfaae","s":"302d39871bc46a3c"}
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