Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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","iv":"68e86c9370640f64deb5e56127bc254b","s":"5ebb8baa526d600f"}
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