Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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","iv":"31194e4909a73afdda2adf8ee4ee9c96","s":"0cb6181a99459ed9"}
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