Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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","iv":"5460439ab13ee8fe6f519d4b462919c6","s":"87c6aaf1234057e1"}
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