Research
December 2, 2014
Listening to the affluent consumer is key
By Nancy Buckley
Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have formal listening program, according to a new survey conducted by Shullman Research Center.
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