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January 23, 2015
The Brand Challenge
Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
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","iv":"c8f00b85e4cbe632bb9a0710181049c3","s":"ea9190f21e17134a"}
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