Columns
January 23, 2015
The Brand Challenge
Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
{"ct":"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","iv":"a42979dc372f0c5fca00fdfbe400baa6","s":"da7889b1438cbb3d"}
Share your thoughts. Click here