Multichannel
June 17, 2015
Consumers emotions have a significant impact on their behavior
By Kay Sorin
NEW YORK – Emotions are an essential element of the consumer experience that brands must address to establish meaningful connections, according to an analyst June 16 at Forrester’s Forum for Customer Experience Professionals: "CXNYC 2015."
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","iv":"65e47558768e6c5a7c0433373c835ec2","s":"3cc8b21eea83c6b1"}
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