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Multichannel

Galeries Lafayette redefines chic in first phase of rebranding effort

September 18, 2015

Anais Mali for Galeries Lafayette's Le Nouveau Chic Anais Mali for Galeries Lafayette's Le Nouveau Chic

 

By Jen King

French department store chain Galeries Lafayette is conveying its creative energy through a rebranding effort that introduces a new brand logo paired with an advertising campaign.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
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  6. US luxury car market expected to double in next decade: BCG
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam