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Internet

Harrods uses Oscar-inspired emails to influence purchase intent

February 23, 2011

 

By Elizabeth Zelesny

Harrods pushes products via Oscar-inspired looksWith the Academy Awards quickly approaching, London-based Harrods is promoting its luxury products via an Oscar-inspired email newsletter.

The email newsletter features two looks from Academy Award-nominated films “The Black Swan” and “The Social Network.” Harrods uses its email database to push information to affluent consumers in the hopes of influencing their purchase intent.

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  1. Luxury Women to Watch 2017
  2. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  3. Dior dives into French Riviera with escapist fragrance
  4. WatchBox looks for growth in editorial integration
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. What packs more punch: unknown models or celebrity endorsements?
  7. Sephora introduces new concept for SEPHORiA 2026
  8. Largest Bugatti showroom worldwide lands in Baku, Azerbaijan
  9. Chase opens new Sapphire Lounge in Las Vegas
  10. Laura Burdese to succeed Bulgari CEO
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