Multichannel
November 17, 2015
Image from Lyst's brand campaign
By Sarah Jones
Fashion ecommerce platform Lyst is positioning itself through statistical wordplay in its first brand advertising campaign.
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","iv":"1399cfcb577b0be8b2446a0bb61daf53","s":"f58cd9361d4222d0"}
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