Multichannel
November 17, 2015
Image from Lyst's brand campaign
By Sarah Jones
Fashion ecommerce platform Lyst is positioning itself through statistical wordplay in its first brand advertising campaign.
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","iv":"fa1221bee6eba83bc4b990c3d373a215","s":"ae7e56dcdb5118be"}
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