Multichannel
November 17, 2015
Image from Lyst's brand campaign
By Sarah Jones
Fashion ecommerce platform Lyst is positioning itself through statistical wordplay in its first brand advertising campaign.
{"ct":"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","iv":"be41efcc4e3afdeedd8345149786c0a8","s":"07034df6dc47074b"}
Share your thoughts. Click here