Multichannel
November 17, 2015
Image from Lyst's brand campaign
By Sarah Jones
Fashion ecommerce platform Lyst is positioning itself through statistical wordplay in its first brand advertising campaign.
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","iv":"2ce31836a81369d9f51a83f799abcf00","s":"65da189108611769"}
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