Multichannel
November 17, 2015
Image from Lyst's brand campaign
By Sarah Jones
Fashion ecommerce platform Lyst is positioning itself through statistical wordplay in its first brand advertising campaign.
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","iv":"b787b47dcc0d655015b0d6827752e062","s":"27da1e7afc08de18"}
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