Multichannel
January 21, 2016
Karlie Kloss with attendees at 2014 Vogue Festival
By Sarah Jones
NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception.
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","iv":"2a0d395143d4990488e7a4307fea8b0f","s":"f31dd674cf766f66"}
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