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Dec. 23, 2025
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  4. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  5. Louis Vuitton introduces Visionary Journeys Seoul
  6. Dior builds five-story statement flagship in Beijing
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Multichannel

Events crucial at defining brand community: Neuehouse founding partner

January 21, 2016

Karlie Kloss with attendees at 2014 Vogue Festival Karlie Kloss with attendees at 2014 Vogue Festival

 

By Sarah Jones

NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  5. Louis Vuitton introduces Visionary Journeys Seoul
  6. Dior builds five-story statement flagship in Beijing
  7. Luxury Women to Watch 2017
  8. Lamborghini heads to French Alps for women-led driving series
  9. YSL Beauty explores boundary-breaking heritage through scent
  10. Chanel unleashes ‘From Dream to Reality’
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