Multichannel
March 16, 2016
Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder
By Sarah Jones
Beauty marketer Estée Lauder is appealing to the next generation of consumers with a collection designed specifically for a social media-savvy clientele.
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","iv":"0085b12577d6fb5797b166157ebb32f4","s"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