Multichannel
March 16, 2016
Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder
By Sarah Jones
Beauty marketer Estée Lauder is appealing to the next generation of consumers with a collection designed specifically for a social media-savvy clientele.
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","iv":"88c366be377d002971e0e1a67f7ee9ea","s":"550dc31094c1966a"}
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