Multichannel
March 16, 2016
Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder
By Sarah Jones
Beauty marketer Estée Lauder is appealing to the next generation of consumers with a collection designed specifically for a social media-savvy clientele.
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HxrYkl902RkZDpoyQXOvMuk+plr9sTRodpOMb6E8PiJpsd\/xbteoZ031SWgSASfI6FbycL4hQOlgXh\/ndFpaX0ZXcIpo4qZBQGnkulklkGTZkjQKJ6puoTajiffEVQf3mFVuGIislhkkFTUgkBUZximA9L7FHTpPKuWGhlpSkq9CNs5ikYpYq6Uxq23dfY3BIU3riz8r3GEPiAlxnxBodYnyO\/WeWUxLZ2p7VfsRzxnarcNfOwFr47Y3UaHnRLRLFNgagAcym4Wiu6DX9Tcg3y9m3gChWeoIuRYRIs7h3rh4m0ZbhwxAjlsU22tkI\/E8PuMt7gXOKP+uALOtyxPbHH8eauPkrAJni\/ycFqh8i1rJkj1WKt224gSnG1bWG1cpb+2ACU5OyOupM7Yrxtwmwat8x62KcD73Ksjv0PznpzByVueIcUYfbZqCRUwfcgYtZeW4BDD+mydqqiVaynYvmZYHy9kKdEvbKElPNZb05nCj6EuEfEhq9c5d5N9MtFki8yKTFolXPcWjTtMdJ52OkED0SVEMyhmQ9ob6gphOiH7WEsxPashainGDIv0fPl\/8hjYRgjErIciQnGYwUWV3v5gsq5d3qMoTDMoFO4dVfl3jhQaSdlo+hk6zZfvZ\/Qjb56uDpVgY\/SGzmcETE1AzjDhf3zxyDQ9stZzGI\/1uiMMIKFQalfdLyKTcT0PwnGviZDiSiX8eDGKcsanJfXl7VvHRwu2aHOJzxQzvm9PlD8n5g+toTURxDKmR+idLIgAtRjwsqUNPZbrdRAVOaqy+TeTrL3eVcqU5fUt6qRmuiz+nsDB0W3j399swUjwOmnF1eYbnV5jn21Mhpidynkhuoub2xvaQU2hIPtx1n6vat333RctjvpDhabmkj7hexk2dG9Tc8HpRS\/2mXdn837Ylu9v\/UtW\/4cXQEp85Wv4Jm0yC2LPBN90S0ljSWLW7Ud0vZ1BlIEp1U4+uE9t\/MaxjBB0Pn9HQ8pHmzttTQYQqbM43rYnXG6SDXf5pcB427rQ0\/HZMoQ7SXspHwubJU0wm2xSShe1UVXMs+B8FkmE9q7wwS6RZIlbp5dyG16r8x3H7tUg9xcQfzF5A+BG4mG5lY0OlVfTzRlIqG9rk1w5M4RdX\/8MwK4ZQSdqtkmEFjxx4IWBDtCml2q5KtZr8vFCK8piuDv+jY66ISli66mD6CHttgshmcJUF8GxhW\/RJMr\/4GKE0X4\/ffqAwMzNDbXEaPP+0Z9nD85ALJZeRumfx2aWn5vGiuRW8LMC\/H0mFwOnGGIFjopgPKdZkxPYrJ9Nps3\/wECHUy9jDeRxv8NzsuLK0766P3glEUtHHBgmFIKz\/5TtoS3WgR47u9qVwCmjGJdpbDBITpw4e4GdXq6d7im6ierp7rh4Gw+TuqgD9\/y42nvqK5CnnxnYyj9R0W4rJkoNsJTuRHGMJe6gtcIi129DyHguCdc1N8lYx3oVA9obCtyqkk56tbAi21MRwYy8OdkFgGUZCOdHVfQsT0gSOyh1RM\/uala+v\/OddTKiZ7u8yn6mG2pTKtip+QrryC52iKv6trDWnqASpbrDp+0GRfMJWDtQHS2taacIMTv+33khjUDm4HRC0RekLsPegmL1F\/iWc3A8VmlF+tLkIzTjrudIo5rrvJ0nvPH6uQ7CHWcCzWZ1XnneskKAx\/PfzZMaZ9GNHSExbDG1ReDwpEfqvuvvEIIkB9yXp1HPtANQQo0+PXPOiEkj+Bq+W33yh9\/9q2n8jnyuILwfoArkP6Z4S5U4JVKQE2Y1DQShwH3vES7B0VWL9lVkhZej71jBW1fk7nOkPUBkzyzkPSJGkTa69vRurVvuQlJ\/T6Icog3oK1MqV1sb9TdGaehvGNIYkuy1\/5l+B9usSSw7+OyOH8mATQGaMNxoKtX+QCUJENn6o5BAnMs8arRcVjo2tyazCE0tDSLzd4qUhLsLSrpZvhe8ms56y2fgCBI3cjUL9DyQu3wdTseuBBam3smeBnCMOCD8Ncg1ZvyUlWhF3nKPCgrENALooI+BzI0wsies2Ur9YB0gYjzaz8J\/sBWQmP3uYr+Mr0DPsTQkUST+CgFzFSno4pLqBT28n2uT7GMAnAXfnqirb1XNmbgMrHVkPViotXjeT8vo6Nsv+gUZhabKr4kACsqDNsf8cLLVKqSw6hCZ74hzA57TFATjypuUn7CeEtbWZ6ubfw7BXvksfpmy4H3CX3AvMRUD3WqtOjWt8G9cV8IWUBeCXGQEu4A1fQwZSyHcj43KOeL4ahuJzMLL3rwEzWdyU9yakSmPWG24KR0yskeIKj7vKVXQBqQbsP0STMALZ7D+qug6krhZTNEZJR15j0HhZIbChS+dClfuFNL8u7RYyI2z7tAt3jkx7TFYfju2uZ16KkMk\/qnTJK3PC7OFvIqzAUyGQ1OuYhgzP3NpoFmeH+sQYQbJBEgD3GIdOikQcnybUOyG2G\/CXHiBElNPE9mIg7AsWaBjsNJvQX0oQjQd9hfC3dEUapH7IVqZlqXqsTCs0wSfpeifgxTeCMD2Bb4b9NBWjdBgpt8kU2FSAW\/EzIylm7sYGDHwKDboPhkklqf8FoZ8Ogt21IwKWIOe0fYUcojtGrjwbqGQ0P8ZSRNnXIj0Ni3BeOZ7u7qxrxbkSiPUmvYJljsn9IH9pCSwjTCmak\/4tYbl65dY65fT6k\/G5lvWv8RkgpPO7uV1O6vvmtyNUWq9y0WvlX0vSUF5KF4neGpoXe2gEuM41mR\/kdIQZwBKDy\/rc3WV2wc6LudH+BuR\/Y1Q1gKQvHyj2Bh2r78D5vj9pE8t2HuVAQFOFhvjBp3JC5MAQ1Te323aX75XS3Wav29vap\/NMFVJMkqp+VbcxJ9yxGREMgxYCSoQnFn0lKGAdQgI4wAmtIOZ\/me1au9zhQ0rf6m3YP8Yt7ydlnVUBy5o9jWzvmrf\/Bg8oPmhGc50tKDmObSiE57XpuLaocvmTQZjsHFmRNwwisOVm6adOkGGv6iy+KNHeMQ0iV3KQw5F8tR0Xf1QBB20KtjLWjmAP01r8k\/mJRVtJyRZA1z2ow2QXaMyQ6fUvUYKPxhGHuvh8SD5k+AyYGJ+oBZ+ux05c3pEog79pgI\/cLgV6X7gXJYke3OR\/bIXcpi5lj4SmmlhejuqRSvxiAbYSwUZQpBMIYSRbNNlk5G3pKMU3PhytAWHq7iz2wyTi3kKv9wPT62LwhHQiLjCCVRXls0Zl9R4yMGytPIkhzbq2GNzKYFeH8dGZVWj0qE9JtM2jI1KwyZBtafs4Ys0l3Wd2EXFbjUjlCEZ9MmX2BAHYroq1nT8sRcAcjefrLB7EuBm7YGLpSn6k2FofgB31esEedBQ+bSpR98U38wMsudelOSf9xZnrN7Jg8z1pstFAdhibmGGGuKtym0HdlMzRB50jkgHef5nH6pPh3v4YSfDh6pRHCV9Y+QqjsA75xw\/73swfVtkMZQJc0MmoVI2ZwVLDRYXOrBXM4sPBysdH956BX0Db9L4\/8qkeRPGwNsQPAm1AQQDrnr5l0riC63kO55IJZhYHtVsHhJgbcHbzTS\/oZoSgJfoTgBLmv25abIERdCeZb8Mi5y+6ukyqNRhtq8xkDzDI8nYqtWaylMtcnesttnOYDCMM18krKhqc+HxKFhHYRkI0udHmfR9Icp5kScEb9YaDQDkc\/VVB1keU\/63I55g1wsU6dLZuGN7RsXM37rTHj7iJbyRakQzjIsKWLN5JZFih2bKB94Xi+erDX\/BpYeul97TDQX555SQMBVO1ang\/XDnzyVn4D4ctYMmgomkuZD\/V6e0baqbDVttD1KUsa7ww8IBwN3WFls13Vyox01KnVtyUPYAcqIPAns36uXohxleZjUE5mq9yFMCdoHEd1Zz3t6ELh7VyQu+L3QHzmpC1jTUHRuuO2IdIfAvPC1ornOmUTMPfuS0h+AxgFeAoCewIl8\/F0hLpL1omx4VE0lLheUxl4CU3T04qO+aP16tbmrG5P3Tkup9C0YXcOSZe27D36ks1l5ILDhnvalbUz2brIpgISGf5LV8GLxRkpnfTCIHCQsDn3WlzyJ\/AFhHGk26RGqKTyR7FiFxnW8\/tu9n6FqKekXmzw7C+UWKuOyfJAcSPfCLviXP4MwUMcFmGJUD7TgV8wad7t3iSTcM\/X3JrE5h\/M5qPVJFAvQJ90lU4LX6t1\/s17NqfYFYl4m34lnkw\/mmcZfTMnyg5RALgmBbXTzxQJ67owiPQraeIbpmoWmiB21zF3qYwAc5PSraQ4V2cu2slYKq6BzeQlYSow50GbGs0+le4o7hg\/HfxJf0qt8LYCeKv3E9tCpKXJvAgyoteD7v6m68Qh1CNAF8Gw1IbS0LTp76m1I1+GeH7LgseMJAzC87ZQZe9dBc9LNDZo7BMMw5E\/zGEukxJ8PMWX4T8g9umPUxtAzh\/tgeG3U41qq5TaJMJmuVOJ9\/5mKyRfPVYdUZUAPDygelx+fDs8Q3UfNfjgkzhnesjjxk5fKExYZJXpt4Ci0reJz2pEOBCh+zjTTjkZxMmO9ERTlcF93MXUa2OMOmTZ5sREmJcGoFdKZtWBqKFrb6vTbXB189YiSFb4oRQPWiyeD\/ZfVjC73ZcuOBUMpk13RQtUBEQN1KyQe44p16oAMg4qD0By5OcynNI2b1b5elLPtUn33MlduUgoN\/V3yOkiiblFaGD84cZgCU4FKClSYXCMSZOfPIi0btHVRD7u\/MiP2xZY3fW\/TW9eMK773fT0o50ZPHZVIxbsFu0J3zE\/uj\/gv2cE3k1AiwNUheGRkmaP6ls0BZ3v8ojXOAsZdrbElVxxEQBGBOO7l7KICeuQbbfBJCQK2uFp7ZfQYWTnS+0=","iv":"971dc4a7a493bbe4bc6cae8914626507","s":"d8a38d1bbcefad69"}
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