Multichannel
May 11, 2016
Lancôme’s Juicy Shaker lipstick
By Jen King
Beauty marketer Lancôme is banning the boring with a digital campaign meant to shake-up its cosmetic offerings.
{"ct":"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","iv":"5b1969c7b9880271eb3597e21362685e","s":"20522ad2fcc08f47"}
Share your thoughts. Click here