Multichannel
March 28, 2011
By Rachel Lamb
Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share their stories.
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FTyNYwu4e2ae0AcUobYp+7vMtI536Bzv3LVS1GyPsU5zgibwOjDgp55Si1dZWYvjvk+wGbAV8GhisHzm8BX0fePxPNgrIpR9LtYWQnt+qYgQrFkr6MPHODUMhBfhBF2Y4H12M8gCuM0G4tjKXbBSI5E4P6Tvs0UR3jT2kSuZUg+RCZk8hkgRu0gBI9k9Kfym\/QpQDhLpY96L5TKeNbi6Z06+fXuDIFRTHf7qkDdA9KBHqqICoVRucExQxwikXjTAv+MfcBeuyXPJSJIPTNEYCUI4iw9fvPAaleQknMSCRmmY3IFxmcAkYS\/9pBbEyQU9F+cpqrn\/nVHpMim1ltteMnGklkZxuDkdFc1iZ9MPAITYLXV6iC4p69RhmniosbDKs\/854aDb\/F2u\/2PE3VwvQYG2xXHb1D7V\/3HJb4lbbaA38Zdt6gzycniwtehaPrQyDCtYytGksu5M4JuHBmrUyrHha8xvCBqkxASvd6LaabS1m0n1OrQvk08t5DthHKjS9fTdIU3wzcJFeDRz6f0GznwhD2Lqb+VMPAhmx5HQtnMCWoVD98giFIcTwleH4fXm7CWGLiGVSTNk9f\/C3K+EN178GYxcNrO+HKCHzgUihTWYyId4d9lREmV7rLzSfHeOhyrOxQ0lh+clEJSZjzv\/RcIVFRWlc1cIlAiBuIwSkZAaJsiM91XLsdcdsFO1X8n7P48hEEPuooPeSAzHt4RHkElHbR8jyKVEuiRqfoHwtkHvEp1aE2ReW5kjg+KhBqsGEmZBP\/fCwZUIfDYcBD3jBmgaVya2VKCowMojA+MBvYJmHBzJZS601xEADutSFRkgULlafu3hGy1de\/Eu+HDBQVldeWntozh\/5ky7gB8ub3Jp9vLtIR5X\/d\/+XsVjoq4Xm99FSFj0FkKBJ\/qMG2jhhpgI1LVpoJfrLR6ZhLg2r2P6ddZBluKD6k\/4FhUU1zS5bd9oKzVIrVaK\/rmN64HIoRrj6l9Y\/Iu0DqD3YeemkRUGc3trP4oxmztvvVI4dM1Xtm3Kp4FVtcrETdbhnxvEyO4WoLL0cEhm\/WM+8AAUIgD+XEttUbB\/5MjiS1XGSQUwxFTJuY1kzZNCUyM39dVOlv98BDdsnCO1FYAJKIJ8AGk0+MsDKKaTIbfIlfvy9CKWdpCvUWZrOjbkJF8SFHUUd9tbnTI3fWZxCs7ZUvqr33nrjL1cgLwtilfSoTssMXKL\/qWdOxys19\/ZhQTvBnjymjbbEx0OHZ57eDYHxAIU3fAzxuv1XVXrUFsflC1keh\/UFrnVxbWvaVdbDgfIhXvQxNMGNbb1cLEMwOYDKB3Z2rK7DaZ4OC\/NMbzRG5xw8zUg9eie2wJSfEUHuJY0eHG4uu40xw6IhckK9fZOuM80lhHGg3pNUoNcAdXewKgFT1mGDNNS9riku+NVHDf7z0gaaeCMImuGVohK5dhhyz4U4lk41oCEg3+1B\/k7SILEZ4rcXM7DU8iR534+3pYKQbIVJy1zLJH1zFueoul5bod+z4\/eeVWrkRDfZfA1qStUF+B4xSNqfxP6jcNR3kUOB3KsdC8N3VvB7unwM43dn2mXz9Me4BPfWuXeYffLkYi0SN6G2NJ\/RZU8D4dJswURhwPU4lYD89qZxXRzktrTvQ4bcgWLK+0FhUTbeUPlq0uOH05zYYs+uqm6kUFQ4t5nhehaM1k8SauG8R7cHm+yX1EqJ31+xKHPOrj6k7TDAhQeKPLsNwkx4XPfUiAuyUejUfOQPM6OYCvHT1a9gojZxj+4rUvyGJMmdRWuVLIuzWXFdtscvwqoTNei32GHMwPC+zXrIP8Z42fVhr\/d7BGJK9j6qR2\/Hc5Bi7zwBXjrmNSNjJwihpkrqueKspeW7lU\/uGN2DP3ULvE5mToWprxdQQzeGzxcmxHCNXzra6FaFK+4tGQrXycJLZBZXyD5usB2Kok5mhTS89FUYbzY7Vr17nuh34pM3OdfkIli2+ezBYkDad+KsduPLPhXAs56db2BVtW7t07+gH8uUZ+iklXbUEBKrT3FTamCU2BVbN5OZQgecbQLwjs93Sch9s8QvYY+b8h4AxtbkUkpLslJy2X6\/CetRJsSQHkLUAkctg2U5ncxL8v62VgmfqOyenidja6jY4lLkzrhDM5jwhgXhcR\/0SYAdMf\/Wlzl363CJ0EcJSJhAK\/wLMcMWhXlL0wyJZPwcamRH2X\/S5N\/N1ofO3bBpiD+2+A55Ty0VCutEK9Iw\/O\/4dCP7X3wg8CCLBa8Z3nK7o957GGjhQAELMWxam6mui9MtZpHrK8mfDsRy6MNxveccRHagvQiKVoPtR\/xtBTIOTNQITuYYkegAvnh7umLUdvAbeCg0KvuuvRrTN8w5EPEFE5DKlc1nQNkdvs4bBNCbIDqXD7G4uUXPQcsDxB\/PiiB\/GL7Nqo\/2B1wC5p3kvAD1bZnMDl\/Du948a0dTpqAJLxv5qG2PZC79QKdFMYsvsB4c1YZBKL\/NStvNrENxvzS8KMoSGarnIljCFPJNwp3FR5JNskKpyqBQ+CQz2w1x71RTkznCZtri6picHuS2nxQEHJ8B4D4IwWF94Enr1IqQR8nQBkWEUq\/ciGu8EAueJFdD9GzIW\/2U3RgxFy6Hb2kBGVO\/XnicyOzwC7u2b45vgiYR6a38UGTDULzxzJJjbwtLd9B7u\/WrvbTzp+Vz7LdgMRjKt896hXqNtsAgyWd9a8PTiiY1lgDkoNsqvL6G9KeCRPo47yBuqd5rpoGTpCmFMJCxciXR6ezpVS4soTqmqEAOjayaaA8veyXWc1ssrSQWxpQVSaXnu0Sn\/c6uuAgcUXzrRwTnJFlYn8xehuQgADp6R1T3an0eRyObWKnt7zESKIbP\/Abr099jcB2yKCnqxwUUFfq2lEUaIXXiCOkZCLuwOdDmcs2qHj41ZCweQbKP+5leRrQDD9pCZseDfKsxzPVUrbQf61L9tkHqibfNicMcC3Q02z6YT2k8MOqP611gqAm5375jFZUEZkywDlPOfYYkkThwtnTdi9irj\/XfO9UI99B\/LCTcoUPF3RkiP1HfdXyK6YdbmTn2qB7EhnQPCX4ZVBZKLBaCOLytC18u8bx3t5O9eifsFDSB2hvC9HRW\/QX44k6lOWp5NcV1xACBPi3MI0CDPAuEYNcmjv8R6XppiId2BN7i5ImX066dtBl6uXZ+tZ\/DHJPy1z8pVlYq3lEAAjEp09jD5UAm2GmDxyaRDo36C1pSYk9QKDYZkjY\/JrWHt4cHeKY8I7aL6o+eXL1VDSUPgzwLWtp1Y+XYLFvlKVX2M2p3rVOE6ikCx7kwyu27GCJobU9qC9QtLohOp527rs59ZGnquy7Vt2+wtBDtOLuCadh4qd7bCZL3qc5vLMnJ51+6ogwHuY9hv4H+5UTaWw2aXDhDq7Mu2Am1BqnJ96eHQAVs1cCTF6V6pHmXC+\/3tCBE\/\/kHKdDzhidSfZk9xaYG9W2+1j7TasxSoYfGo0kfw8GsU9HBMSSObGv9lqqQj5Z86qWTG+sHkbJ+KtTFriPtW2gkNlUgyXii1wrZEQUyS1MaRx6Tkh8UxdQA\/DaLsiF5E5V0os4rloVk0+ZLfiK\/pbzka1vxW1eIuLLcVSUGYD+kfBin+ifZfxO0yOS1GxYRC8AwS09OENepwKFkA1xAvvjuwTxAbgqjlsnnQ3fzDt88dIJSaWO\/AvooXGFKQxKvE3k8J6Sr8bg4V5yqxoQ0DyYcGmXpx+wgHD26ckn+8GF4DyGXNztHPCQ+4uB2iI1h2osz6+WmWk+VWhNqPOqnsPP0j6tVM7\/nTiKN4HSzL6\/kNSTEVvA11jficWLaP7uG7+t8XsH8dI6zVoY0Ltvzzyi+ULWMJRF1JFFUL5blqll8meDtH\/qUWjMng8uEBVzMixKCw3efGeVTPGyev8oSBeynqq16axysLHQXJ+5hXBKr6afFmjCi3x\/3d3132nX+GavmozvYX7KvqkmuWDLS6Zm7bDY6o\/RUrZM5TpnOgR89V\/312\/1CfWfMjFPSU7XOjQiVtYF\/qZGOKPNw1DA5pBT+lpp6cjcb2GlxN8Dm9xp1WL0TJjZ+af0i0p6zE5jGjPyvoYAMPGEq0LGaHCYBTED78CoK6gty4G0QiLiUDBiUpb81wNZv1YRDoi6j4o1vqCDEFIH9ZuvJf7cTGW94TsxWhgYsyaFlNVdT34zirtEVmM9H\/Hh8Nk+Nc+mD3Hk1HKePHU\/EJ6\/Qj++PYDntqKev98\/78uSFUfxXLoRl16wd5JgZKcEbeSySLOp2vhcgBBL1CtZm8NHkR5Ne0OOJVe2G2hrbe7RlMnfECeo0M596x1y4OaZQA+Hv1Q+2qitO56L8KZ\/DdJExFVq14zQLte4kVkTcPcTLYAXz5xOyo1QFttUxGO+srxcpgAyYeN+Etfux7Ct7xa7BhyoHgzdWbldx3PSiq1P91qj2f+hdKAOT8PfLcRf+kgxhj0J\/B7x0z2Ow\/Wxj8LKXfbtKJe7yz501bfK58WyAtoqib2DRbzLXtS9YV8M59b8FpvI+6dnfxolg+13mUQVljeYmxflErmRIyTyfndI","iv":"44cc97a75a96a02d800ec5fec57709c1","s":"4b4efb39e46e2ada"}
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