During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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efk7fwME5l+w6cfjMMZO42PlxhM8ojZZDB\/4A1FBaoglQXeABoDH17+lTYwiwqDcQUnbFvH4CqhF7Ui\/DAQEqzKs6CiECl\/mnzs31bJq3DP0HIDgnsdQMGJpWyJ+gTz7\/VqhWV98+8XUJH8oi\/CxIpg2E52CPTFCLj\/HfcA84bZ1aZ9HApwl47homlRNN88FWQOipoyavUuBxXEt2JeqZOKSS7Baw1Th5GKm8nX6Fk1nLLZT3sw3H2QiNKsuOx1XB\/ECMgvMVYb4+kFYq3dI7uRU0APCLrxaGCDnGqt9DofOp3Z5UGmuTFWC46ud1ueqWnlG16Jxp67L2JxmvK8FLEN8DtbOAPZF13qUZQ9qiKuIxmjL8ob4o4nMBOzQITsl67V9I0hu2aB\/h3Gy+BrlTOJDc0IjFli1C3TZZWpXE8bR\/tdqxqz2j8Jjll+LFR33c9p9L3nOr3WGPGSFq7SoDkh53UsZFhdnwo9l1bjYo4cRtoPCVkQhHcn3hDorJl1iVpgVndCCFit3aCJua9efyavTZysvd5QeeS7AcoUW8Kmht+AWRsocw6uUnvsdh5YqULMexuOEk78yoaxpc9FKoxclUrjlc7qGSyy2BX4uBeWtsPA5vURzQf4uR4EdeI5jwb\/NtlaUAnruOD6EhVQ+w+T50OwQcWxfnOhsiMOIgHsvx6uxUrBPjgCQqMCZtbfEkGO61DhXNOnqrJd1J5xMS3e4wbxvxKt0EO3zmvOiwGspB\/73O\/CGG32rFon\/gq1FxKYIxI9bezrvDkMgzjLd6zjPmDAnwQqfe9Y7Qm38ypsIi6OlAqjfq\/P46UbKeBXKh4Todko04XJUYN59xb3T16foM\/7sYPou53kiQf0ImmS98gxmoj+HlLDLLL89OGlQX0dhxgDrSOwkucInQyIaYYeZYj5pVboyR3fIy7PtEIIBSGOc8qYAIBr2YjZsmKXDxErmRWW+ey84q4Qw+OKbegWVz2BNzCX3M+N3MzBJUcuV25wo1QMMuijJf4Q9RQ3zhn9o0UllHgOn3pC9SvRyD7e9jdq\/WgwKuLHrFD1QpJEZL2dkyNC7Bar8q2sudbz6i2H3\/EakMhGV\/IQZToohFBFP\/age0HHA5bPR+BWf2dOxOcbpwSBuw9WpFKP0qQJU7ETjYAD6S29id9MsiCgE5wOcwLB320C0129+UGY4Joe1Lu\/DcSeS8L88KBixLZLli9hgTQ1CdFQTKCHu3tnbxCicR+\/LJwIYxZkkX08sqqBWKrujvX2BT\/BGlH06Tbz7aqt2gPVVHG8\/4V1D82hUL6Z5+rgRpdW42yvoStKmYs2I\/k2oOFkJzECx2mFmi4nwQAw3Rqr2H3y9AOekKcIZqfKFDAQh40JM69VuJCMglTqFLA\/+XcOGAwbIy3Gep7ycyltQVr8PHPY1cYuWgsQWPqE+UuFMOMuRp3Il\/TSHnd2uJ0NWzFtXb6mGtQWk3Aw54pXSZh+oUe8N4vWuoi7u\/yjusBTOYZypTqrkX4PMyxc0qvfSjI3KueC8INxDaSYLQzHJgxKLClvkozhERvjvbt6hEPduYDLwnWORWXQFNHPjbL5BvXu2PziLEtC0QKpGsWwJbvh3d1RuwC1Bax1WaGSEMEwHzrThaFtme3XKzAEeW7qTyqD1ETZCe3VKbJPWmN3ZZhUt6kq67oMHLJ8GLDhTSBgBEi8puv0fCu5EhX7pbtcE2MFbGbrZ7OyzZ+NAVe1FpTXlC+Ojs6um7naKcqtlEsZIbmXe63bnouZV29xDuMO3jctFco5cdFAMNN+leJ5NXht\/zcl08Q\/f7OEA0tK8RBrg+zMryC61zY1RviY2N\/F2OZmQwxUu5RNArV9+i7sbUMyFKyHfmtQt8\/fURykHONLy5c1gkYc69jN3B7NNoAaAja5qWQ9+N2X4nrTVL5NIYUWD2S+aKttU2cdoRrJPvh86gd\/hcuVIfo8Q9bHwwjMf3AqzNQ7gxu\/26B6A5tWTRcOyecchytSllEd0d+0uGTq\/T+KQNxzTrGMXLqSOamYppZXH8AElIyknhbZnN67CyyZEnpXPG5bGgBOBDS9eRwIIVR+csnx7qGT5aV6eDiDNALu12NBlQwPtvizgvGQ7Cif031k+2M3bQa\/lBNWhOkLbj\/4K4xWgzu8UOybg1crRjCjTUjPTs+htTqZanxV0fziXIYIq7Zt4vfNtn2DaK5+fCm7wswNiZuXOz2VxvlE7TqYsrExLuHLOCUkSyZaVJj4F7Zai7qW0rZarMmH72+DmutDyHDNKhOGfIryx3kt14xoUJec+GM3uHK6HwcAfDoMlvyth23WmRRC6z9P9pGqQLamqHngddyuAILjSnmYeCR46ucfFD9KCWQaYEexYj0euFa1H13EL\/2RPeO1\/TNFP19cG2XvbaCauGCOtd5oOfsPvjKuOL7PQPF6v810b4mzjlQon2lOl8cQ5KV4aZNijC+frBw6LrB8ITDnxLWXHWlkqd2R6+r53QLDfds3AGQIRV7bk\/3BApLUI6jj63nNDn6QPcGVn7POhBA8iwywRcOA3lZ\/e4XNbLSZQof5rV3XidizCFvUPmD+mbgZzuf0CND1eWO5yJKhTMtIqEV2AcsVVLyOAq200CMh0orTFRTmxeVKD7kJiimlcLJJCPl0sQZTLUFIK7fXNG+A0L3jSxR54N6pLUhZwGOAp0NdrSwR7l6r8lrkj\/EEk+1+65pJsIUhnQsbhrVo0Pe9G2qchvXUV4Ss+OLZ2BMfqUudkTHeGcOYCO7ksUfieesPITZPpCGAswi8QAb460h41kAgFW2bDfNgvGVc2wxWBSwpqktvgacxryVUr4yGpfRxnUM3Qw4j7OMV5wAreVXEz5pLnU9NSPa4oKgfFdLPpWczH4c7rWbOpNms9v6eKqScWF0WtWcLfCZYcpWZYM9lO80fCnWQ+c3lvR2ng+tqrQckueT7FM7toX8m\/Ec3xniGhRk+yO7EpBzHIvkIDsA4yEqSH0rm41uIZ1xxtzu1Z+9ZylXax1rwnekwJnajxriD0AIHmkpYebcNa7g9Hdb2b5xG+Ax+wWgZt0ArjDWf\/coOxyGrNj\/NR2ieRvvBRfthq9g+E82fTQJTSliiC4IZAgvQMk5yZQYdjw\/r00BUyVp2SHv\/q6UCd0MS1Vq8KJCJh0xGY3j7bYZGBKVvbKv+zux4FBUOTbajhAR4DOgLBs7ato6G3ZhgzvpeSXuGFK4lA1aXM1OTIZbKLAlK1zlzkjtdJJ5tpHSMTycAVKGaqp8AnJX8GwzAm9lITvIibAgkEZObWd37TwvtXfVGZldMjnxCu1cKpIiqlM62T\/aYoLUdKR3Nrml3hiLlfD7jUAEKUrzAgSBppa1DSuAkOOkafct8nzGXcTYkfyYvlPdkpMTCPMzYiLe9AUtiB2uPsrHNJWe7Ea1bKcAwcDKbFxO2BWmLuDB5ZtPSXeqMTn5nKDjXof7jz8hnW1p5ipxMcvwoJGaiz6RUq0FZlOkl80nULYrTuxR998wJllNhLEKnkZgl3GMzH3U+4GlDgVsShS9SUeILSlw1o+1BgvOKjjkjTaFaF4SPafenqQ1gTOgmvPWkbDNKXFlS96\/fRtW3TlD27PHW\/V62DvnHK\/4jyKrB8qkw9yPDwfUSpEZzZkEq5KgtsgXDyUhPEL6kvx3JRxP\/nMtnX5cKAvBvnJfVs1CfPvESks7P7uGRXB2x6aiWdknVh3lDUcXpy3IyWuxvI19R4p+QeXGSRWwp8NAz5LPLMmxY8JUBtznLwwS8r\/W2\/\/2nkvTDu+eNZ7XDzEE0kwCQl3oIyb8FBE75ML5fS7q2ZKPqjDEOwcdkpPfOfnl2V2hOWZ2I8s4k9Ni6SKFQzYaD+NjmZO5Z8gbO7XI+VsBCxf\/b4TUORrc3C7eOI9mXuXybY7J2tC180xfLrvuwrhbbw0L1Hucy+a\/5Dn32+yqXQ2rW1UsFOOkgHD1waZNhdFiqCehV\/sSrmBnIEBiIxb5X9IaJVJqVr1hwV5nZ6cJegt5f2Z4r0BvxJVI7KAcHRG8+1bokGvox+qYf6oLDLJBXJHTTIJtneqKzLv6wvXJXvKxMMywSVdmcEuGIKpSpWPaBXOgh53kxGawzPXOZDrlCnCg5e42oCm42EztnJemVrjwDyEBijzdWNXPdjqqn2IzcYGgIGLtGr3zE2NRNlmRZFwcvfya8rqz232PA9KL4sEnkHGo7ap3tzfQ9AFnMeEp\/KyBC2Ff9IQnxHFRK7wcGElJl6G2w40F3ADlkkQtad1s2NEwnqMPL4XHgfwWik40RjtUh3cQDIEtmjvyoJUokn2r3ejgSyCFivMB3r\/jJbd8c6KlFAHm+apqh9J94X7cTDttOTRWxs4d\/d3GArLvBwPdpSbpuSvMSwDCMOwEZNjbVesyB1bSCXpDIUaI+Ar1osqvLZZpcKssC0ZI57E9OnWCFyftlOikGvZ0TKNCNirvgHbY8D1duw8hnfWhwZ4u7Jot2nCTGQisM8lDQbO2IH1zbMu8Xr0LkhIYx28nrbUbsP7a1Bjmpz3nWUj2Lw\/\/m8Bd\/9ACXuk+5rXDtCesidkY","iv":"3fef8be7d93ee94b5f95bd118eb24d60","s":"1b475d7f97b174f8"}