During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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","iv":"99d42e03a74410c92893b9762bdd8afb","s":"e617b1dcf9a6cdbc"}