During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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","iv":"9d02fca66dc210bb59f0774d5eadf42b","s":"2eb3f84b5337c5e6"}