During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
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","iv":"c2a1e6f23c6faa3dc2cc5dd64b4dbebf","s":"c4dfa8e55f211a1b"}