Marketing
October 19, 2016
Image courtesy of 3:1 Phillip Lim
By Jen King
NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.
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","iv":"02035befbcdd4ced613e7613472daf1d","s":"119e99ff37cf7c6b"}
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