Marketing
October 19, 2016
Image courtesy of 3:1 Phillip Lim
By Jen King
NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.
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\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