Marketing
October 19, 2016
Image courtesy of 3:1 Phillip Lim
By Jen King
NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.
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