Marketing
October 19, 2016
Image courtesy of 3:1 Phillip Lim
By Jen King
NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.
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RZLPJQ89Tqueo+N3o6F9Zq9ydknucFRSNKsEVux5Al0sPaBRiKeOF0GkUil9\/XEbYFjpF9dxbROk1\/NDs97zAzLaP9qnJOPnn4H6mxkBPp5ITanD6gmm5LUiXwo68j+lUAdYb7qeWFTa9yJh+b87h18zW8XRGj0arDcoz+d\/D7REqBr6jCk9BvyudKxtEdQB1cA82ZIKQVYv3aJx8oWZVi1U2x5dY38sXS0aYd+Et5YjwVGnFX8Ts\/Sq71GEi7xLv\/Nv\/kRlfkDa6CKHnvarBwWHxvfKQJxZZu7AFOzHogkjiTJzRN+fmlC0Rjoqr9xXrmzxzg9SkdmMWX6dqP8+w15IkS\/6DHeSfZbFulyVSeZej3iIPfVMbCm2XZ\/ngTBeMSgkh8CrB9ADj7ysgtoGu10lI11Yk0AhSsrDZSpzjslY4i16GHNB6Ax\/4Tk4UT8gH3v0Pr2hI3SiTBgteQoqJ+WAiM\/R+PKbn6UPO\/mWiJCvgxl6ZiyVqlyO0MMc\/3rQJ9TQhNT\/jO5IUMRpyBbKANemlnZpmBCvipPluhx6MyQPg78x7Wkj6iKVP44dL\/21bzpmsKTE5DK8QWn+yW1sFplixUzRbQ+u+alKIeu54XnG8ykwUtAoc3UOsUOVA3pWkqJEHaJmW+SQ2l97TzNIgXekAkji7oc6RCW1QaOqaS9b03PCST299KAknBFPVmru\/IeijH6uqUBoYRq9pI4RlVfJE\/JPb6jmE5U+d96Ifm3InmZGqovNVOejhyD5dDrw2nylVg2efOVwJKExY6FBlcegRGdMSEENVsCG9MEohTv0YzeoDeThQdJDPj6+9waqfPSQNzpFmwuiEw2sEX1Ee16jdUSlDvTZ\/vuNnX2cSfagvQIf0j9Q7vM4u54ftu05r+LLaRjo\/DJLlOsg3mRY5kkDnnXJw5xGo\/9SBSo9sH4N++HqtMNMHVKks3SOlG\/ugFs8OynS6ShEjSHDl8tk5fJtC1Q99PU3LTA5qFcEK6WwdL5h\/C3WAfr+L3txWq8pTPZTe1VkviyDMGrr9eMA3uiphKXmPIKjcESlhG9BhBK1m8TCzjbkaxgQHrLZe1s\/jsZrCWUY\/dCP1eAbhF+NKZZXUoctbOPO+kHY4g66Jh6vrxxH4GzTez2O39yZyulp4GEaRMTktYTz\/NwDKFN3AHlw20HMOEdpinsjcWFowScdruvaTePHzPyXLgZwOx0QsFBhgHBE1dc7GRnC9fY+3k4IhPNYZEs1VesZAvl6yljWgOuhu+2O2fkkTyA\/OIJV3UM96w3i88+qfHSjWFv6ehPAQntDea+d0CVe1N\/6nHJNjXr9wG+HUDuPETwN4JRYltpA3JWOkf5FFK4cwG4dp+3SJr95go8TcfWYeb23KKQZ8v\/d9fdahqAkBP+M2AeJDGnbByl1vly\/xZXM\/TbnB1D+CQwB+0Cd0TGghOPE1DK7H7WDSntjnR1oBQLY5EMqgtOjMhMPFeKO+BPkBrKAaADzsfFH2aQ7qF3WeJZ0vnVEQ1KIZwtAs2oj8nKy7Mh8kqEWU\/jQYt6PT\/NkQJ8pyj0Z7vs27LGFJn+OCFM75aSQr1nMkikzoHVKsWrkfotkDczfkOXzo5qkYIuQ\/tKBywmtkO\/nM3YFPYopjsr9POgeRpOM4BlT2UmO+h16wp0CSw1nSQ3CTIRFGv2mN8xZRePwULV8czFBQZq4b30Z\/ndfUm\/OLjy1k1ICqBt4trFa5gKdvrCOJ7D6TgeKtkb38vqS75rOFfiRH7HYR6Qjs6+3i0\/bG1mZ5extW5udzFzlnbqMkPvYnUyF48bLEl3glXYEaDRjf1TPpTnmALvM6RGlbdBpOpTVjDvMoacn51jZYanWL9lwLSs5slly6sFeloxYE4Qx8eVvgtFKYHhVpYB+7Hl1KNhsQSu9uWusgmiW2NDq7Mkzb+qFt0LxGTOATY5PXYWUCUK1xeduMguhrLcMbRAIJRkzw2ExGREJkACYSVh\/VL4Ygqy8RyWav6bmjG4nhkjsvp9n0DzNe66aS3wHNWcnvVfnke29Dm9vto2juvm+oG5wlDpbiaAge7Bf6WmWV7fMBIcZZoZlD6+YVMkYXQqORNs6+yceVrSqqYURaDbAoz19cN9HTGgJX3cNB0x5KiREW6\/l5ArI9zCDV4vHxMWrDh6p8QamFh4yXH+VQoLj7fMMVAIBTeUTla0fKdLW2ouKJ\/YBdnDKu\/nE4O81uq8um4oe6uoZ3W0Xl3bv9QXQJw29F0uLQ1SpSD3bJk1FJzPRPz4y1n3G9VhVbH4VQVDxckTVO3AxDE8ZD\/7cH\/63rtNlv\/ZM2kiySJ513yqoZTblontH4bBignYbtNjer0OOWiFYnDG\/tzplR1WcMy4OSmNhL1pG2wWQE4\/mA4TDzT8FhBVYRnjjCsRqv30WaBSp0G0kzOLiDYwPgOao76Vptqe4E1UUapv\/v0onYnyCLHmWAnnIgvxVfzC4HP4zheRh3\/2aMhQVNl\/u24DhBR0ScwcHZ+Y4o5NwxYOzStkX\/XgtlZMVlQyaZRj3lVcdIsGwoUAUKfjYiO5P04E4ik3V3Wvgisdf84axGYwQhHzSIsq9rO8en40hnfkCvrAy5ZbUugsfLWijqgQNRYWNTRKf7inPejN2Ef3qVCGxGwrddo3a8e12dL6uJV9HMsLWXngrif0PVCEWRW4RX3V1nMEbW9v+Wha4nf4BkC4VJXxId7dfJ0VMb8G3WAvVhLoCiu1Tppx7DM5bMqxcpz4aJmcfVIkk646HceotJEnBuEGR3\/ozDMh7XdatCxhKQfycp5\/qNbhabXZmrG1kAqd9VhG8YJuXutS1YRf\/2Oo1WIwgqrB8R\/zADxs7ZKuScFyyoVITTHblz63EyL\/I09Rk1HQRfciEk8M8K5nerTez6cy9yiUCkc\/9B+In+P+VfolYF\/N6gQUTiamwJOBTIkP2CrhxYqeARdW3mifqCqylz4n04SIGtG0Yem1xiuNrK0HdHH2e3Y6fCEAcWyzrmZnXAEaUoBu1EEdVz1i9z9dudZuhUn2ChoCITkRLaWQkPKL\/6LIYffVAf28nTlD2Vnlq6uSULDMPBs4DVQFhTeylHzRIfl4f6nAdIlI8u7e+PLO1xF95cs00NAzM+CKjLC2X5oUAWTUeUQ\/sd+bkRbwrRyFM0GNIbGMuNuqvtz3yEvsSJF5XHEfGsEyZ542HsP3AWCgKm7V8BTqPkF\/s4ekNCTdc2ZFcbvrFK\/x6gCDMfzInp6htLsnrUJY2+LcJF7Kn0Hf\/\/23WhuY4CSEAJwVgEWrMjxkexATtvLr1fAwhsRk\/LByL0qXaVZC8lrhzlmU7ANqJjlM+wHen8tXN5JmidWXoYJfe8ynRuRy\/BmLXFo3dBe4yL0xwbt55Nj9xuyRTz4vPCP4hvamX+4ejLqtRmLJ3rgS0DZbUgVrESbvXxpzejMSRBRXXeSMMtqBvD4QT18gjxzzgGTO7OQ9Z2f5rRCWOETqpT0rXUJg+BvF8JQe5+jem47DhGT5Chy9UGrVLoqxx5Jwklu3oQ9lKKEt3xiaYlxgrdoCDRGJXZ2hXgjTMhUxM2+0OnD6WSkMrAEF0Jba+DDlO7Is9pT6bpxxTSjKvKIHmATZHzWZQCihgcfdzQiJTd\/NwFNTej+BEo8TISckgss0Zs7VItKTGRvOJKsHWR5U2g1zl\/fuP\/T2KXBvPtrhYJHrSnHv9Bd9Ht27vfyz4jGwI38ve6iyv4Mv1ranH\/fMQC\/BofF9TLlDy4W0kEY4YfgFFBalhFf9eyBrpO47ds4mGtYN9w\/NQIiWbcJbKFfZnZttEAvlADp2D7WajTvLMU\/UcNqGlFZk7h7\/Aw7J2JARw+S2RY1Mzfikzyo6Mx\/JUkL9STWrc4MSiH7ySOqzZaX\/\/Bho+v93Hf0VnEGTeBAZCc6APjRnXtYpV1TBIfBk1DL9e3TT77SqoTaaPVzpnY6MzPotOxYs\/Qz28TpmeZeACk0sCQGS3KTZswHJ4QLBxoZfr9za3aWfg6\/Hk\/Xs+I+fYKGETXOFThP9Dzv8TrDnGJTdxtKB\/OQVuOHpZQVNoFw\/I5mHBp2GSWvr5JXjB90NlxdetF25BOrhNm96x5U0+isydlsM0zXqPxe3t4ezXz\/V+re\/9PhCWiXg0oNDLvyyn2q3+JtJ2N\/4kDKdFoIu4WmngSXFZjcnBcKuNeHtJ4OBWqgqYLI\/ouqMFajhYMxCssHVYGYC3QxOsmQOc9gykoIf3iUxSnatjxmyRuX1Hk4x6Zcmv7m1j+COy3zRRLPxkllJzS9HWhWXivmGvztZDlTLpknBpNUO09bAw2VJz+SDcQNeS6DZxyC13DjlYNlWaug24I0NSDb8tti69psgpgbo3Te\/4aFfeOFp\/d51aM7IToVmGRODEXg6OCNtnqlUIKsePaXj+fv2cZLhCpKiPfzHlrFt4tlwazQe8hVQDJub1rRZ4vW9UU6Th5wlRYGKFsyjhuKtieqLhs2G4\/hVi3NYvflpBZmeH1DVi+IlEYOlsUyIVYhuEr3PeBWmbgm8UcoB6F\/HPx8GrJv+OEbIuFYSdsv1aZ68hJ9Ltlsk3q+QAlbMS6fYSsVzOt5VPjKTof3Q0dHNwImNf29URJ70gKJn0yKT3LtATZG98r8tBWLH5ZmLvbWnimrHfOoEdKY\/Fr4hctItKhO7Pp7nv0pQqGvBSTwt6GRHTMd58cgSdWWphQAUKwl+KOlcHMkKXx8p+bq3+tyYynRl3AIEfF6oR7lfEKEEOEy1SREvr0aF8z\/seUHH9WKSrAod2aG0BwgM0rod4qbtsQEihmb1LjWzxljuL1kTijwBXdZosg9DHiXOf8JhwmhI83FfvnYjAFGmpA8WKvXgH4Tz4ZbpsWt1ykwWBgPvk+IcEN+5DLlGBfMOaOFqu8WXeczYKWcrlHKz2NHvmyY4Iu3lDJpMN824My2ikxp8njtPxtvN3CwhYzDtX1edJ7D+Hu+ospDowkv7PuXAnzswodImqg74p\/7bH0+9za5d7jFk0mYNXoH3K9Q7bg+CHM0YxAx+bkksk8q52oQ4uEmJZ5b0vCJF5hlWckucP2m9w1ZFjn4\/Q4ZotaxBS7izyL9\/bs1bvVe\/5RHSxVBo6wU\/rVRyKii2x7DS6d2R9gGZ\/RlJ9G8Y1HYwJqfx6XUo4RUU5zBKSlUxYgRslsbx\/4U+AEpK5hl4gg0N+f\/NixeJig9xZc6Abbwg29pj2E5seqNgBtWnl8o29IUEVgoApnDaT1aFm9fJ9RJ4HXYVTZwYVOfdd","iv":"10ef140493eed991b35c6d025e50e6a2","s":"f4cb97f5c4bfa8fe"}
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