Marketing
October 19, 2016
Image courtesy of 3:1 Phillip Lim
By Jen King
NEW YORK – Panelists at Luxury Interactive Oct. 18 agreed that the use of new technologies has presented brand building challenges, as quantitative and qualitative balance is not always clear from the get-go and metrics tend to go without practical understanding.
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","iv":"2c51f615e61e96703abee8dfaebd9ec0","s":"334b16e2dafecf7b"}
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