The majority of consumers in China are using mobile messaging application WeChat as their sole source for interaction with brands, daily tasks and communication with others, and marketers are learning how to leverage this to their advantage and recreate this tactic overseas.
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","iv":"5a461d096727894181d44353f45d4d1c","s":"7f010dc5c05f0396"}