Marketing
April 28, 2017
Saint Laurent's negatively received fall 2017 changed the brand's story
By Danny Parisi
NEW YORK – The perception of what constitutes a luxury lifestyle is evolving, and both retailers and brands need to take hold of how their narrative is conveyed before they are left behind by the changing times.
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","iv":"e320bddd32867fba0b21b739aa99573f","s":"81721545b122fdac"}
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