Marketing
April 28, 2017
Saint Laurent's negatively received fall 2017 changed the brand's story
By Danny Parisi
NEW YORK – The perception of what constitutes a luxury lifestyle is evolving, and both retailers and brands need to take hold of how their narrative is conveyed before they are left behind by the changing times.
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","iv":"f3c22b1782f490a9d89b0f32f2048142","s":"bd0caceb24d908d6"}
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