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Automotive

Lexus challenges movie fans through quality audio

May 8, 2017

Image courtesy of Lexus

 

By Brielle Jaekel

Toyota Corp.’s Lexus is testing moviegoers’ ears with a new theater advertisement that looks to entertain viewers while showing off its vehicle’s power.

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  1. Hublot signs Jung Kook of BTS
  2. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  3. B Corp audit updates take effect this month
  4. 71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
  5. Saks Global closing most Fifth Avenue Club suite locations
  6. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  7. Handpicked vintage styles inspired by FX’s ‘Love Story’ go live on Vestiaire Collective
  8. Ruinart welcomes 2026 art series partner
  9. Men spend more on luxury, but shop the same amount as women: report
  10. In prestige beauty category, hair outpacing fragrance purchases in US: Circana
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Turning 125, Nordstrom doubles down on luxury brands, loyalty
71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
B Corp audit updates take effect this month