Retail
July 12, 2017
Social media may be one of the best ways for luxury brands to reach Gen Z. Image credit: InMarket
By Danny Parisi
Surprisingly, Generation Z is more likely to be interested in and buy luxury goods than their older millennial counterparts, suggesting that luxury brands should readjust how they view the strategic value of the two demographics.
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","iv":"7e558ed4fd331a2dc9c311f96044eab7","s":"78fc38a802a90ba1"}
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