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Jewelry

Roger Dubuis targets Chinese customers with motorsport-themed WeChat campaign

July 12, 2017

Three lucky customers will be able to purchase the Excalibur Spider Pirelli watch early through WeChat. Image credit: Roger Dubuis

 

By Danny Parisi

Swiss watchmaker Roger Dubuis and Italian tire manufacturer and motorsport sponsor Pirelli are launching a new campaign through China’s popular ecommerce and social media hybrid WeChat.

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