Luxury Daily
The authority in luxury news.
Feb. 17, 2026
  1. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  2. Krug, composer Max Richter premiere cuvée-inspired compositions in London
  3. Valentine’s Day, Mother’s Day produced 16pc of natural diamond sales in 2025: NDC
  4. Boucheron donates brooch to The Victoria and Albert Museum
  5. Tod’s returns to the Amalfi Coast in spring/summer 2026 release
  6. Loewe introduces new artistic signatures for spring/summer
  7. Pratesi expands Palm Beach flagship
  8. McLaren adds to pint-sized Ride-On collection
  9. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  10. LuxExperience net sales up 1.1pc
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Augmented reality generates powerful advantage for luxury brands: expert

June 2, 2011

Boucheron's augmented reality

 

By Kayla Hutzler

boucheron-185Luxury brands from jewelers to automakers have been integrating augmented reality into their marketing strategies, leading experts to believe that it will soon become a staple in luxury advertising.

Luxury brands such as Boucheron, Tissot, Garrard and BMW have recently used augmented reality to allow consumers to virtually try on products via smartphone and webcam technology. The rising trend falls in step with a Juniper study that found the number of augmented reality-capable smartphones had increased from 8 million in 2009 to more than 100 million in 2010.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  2. Krug, composer Max Richter premiere cuvée-inspired compositions in London
  3. Valentine’s Day, Mother’s Day produced 16pc of natural diamond sales in 2025: NDC
  4. Boucheron donates brooch to The Victoria and Albert Museum
  5. Tod’s returns to the Amalfi Coast in spring/summer 2026 release
  6. Loewe introduces new artistic signatures for spring/summer
  7. Pratesi expands Palm Beach flagship
  8. McLaren adds to pint-sized Ride-On collection
  9. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  10. LuxExperience net sales up 1.1pc
VIDEOS
More Videos

MORE IN Multichannel
Cunard takes cinematic approach for latest global campaign
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
Chanel connects food, fashion in latest podcast episode
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?



RECENT ARTICLES
Loewe introduces new artistic signatures for spring/summer
Follow @LuxuryDaily for the latest in luxury news
Amazon’s $475M luxury play and Saks Global’s survival plan collide

Krug, composer Max Richter premiere cuvée-inspired compositions in London
Boucheron donates brooch to The Victoria and Albert Museum
Pratesi expands Palm Beach flagship