Marketing
November 13, 2017
Apple's Face ID tech is still in its infancy. Image credit: Apple
By Danny Parisi
Apple’s iPhone X has brought the latest evolution of identification with face recognition, but how will this new tech affect the many brands that work with Apple’s parameters?
{"ct":"wRsphM8VV4EBmFRZdXxdPtaYhsyAJCK7U1luYtuuT7Jgjw8MaLXQalqxUn9ZLRrosFxpgZ+74bLvpliFzfiZYkEACy3oG9hWEzTo2ki9pLhJCXdndM+l0fOLH8cFz6pi4zQJ9DVtjBxIOcQTz+rABYOlleRCEchNXrRm7Z+Du7BHIYLr+opU3WjCi+PgfJZ19uBlCuRQkDwCMssKIsQiA+c1CNy+COAFIVjrwoyi2RJ6UgpChY+BnbRWBlW+aA+QY+wnCZvhRA6bKin7Ak31sFlJ+Ix1cwzdJdz96pUl1D1WMsMVdthLnUgY\/RJ+FMFVak597cWiJsoU1OaGnQpW2NOqgDCHJRl44JXyxeaiPjQw3IKRe5WA0CjA2++Zn0fursxoDEDuM2s5AC98YfL8uiI2GLO0saP47ezMO3kf29HDX40FHhy2I0VPKgeKGIJdStXTS35CckphHiBVfwr5WLKfPWV0AbmndHsHNJDkTlt3wPek8hjGfhrlb0EEIJnBdlHVQzt\/LP\/VxM1BeO8VC1V7vKPwyUdMQEwgHO1FNAbK39MJuS9UegAdDMSuXviPAo\/7RJKARfofhztTFI9Fao9+2EiCGMGK3s\/mEIpuEgZlsjqKV5sjbQQsZiuitCXb0HXU3BxhD4uPSgJPHZ4956WXofNbu\/\/n0GQk+EbcEfs41DWc25vP49RYfiwT7\/Rv9q3znUvxWJokH6SgQborc\/l0Yl3I9CK7V6gitGSGj7cVxzJjsLqStQDOsd8n9MMgt1+fFt1hBFJLTrg8Ji0ua0gR21v4nrl1Cmx2HsH6CDUUTFDFyZW0QtN6yePlUtX+nEOOW6FqwF4GTA8+0x5ZTrgp8Pk0Hw+TMyj3XdLH6Z0xt2AgErmwhBvPRpbsv6YLH4RuXudQd\/yqNet\/ipkGBxiA6zN1Awm3Sd6+whhWYeRa33dGrhNOe1tN0le8ZdC1zW5uL2fxLwV5X9L0f8VOxTfn1idm5Bq0Qn7G4JEtuCjphYb0rVzLR1tFPEw4dqNHUnqndLDqD3Lv9Q\/DmmLRHyGlrhxHB2tw1zGxLiNcBVEJ1t5+\/LLyLOiDD2LapWabl+Qe0drda1SmHv3o+wDWptYjfBYjFEJXvuXsHpxmzcJm2cr5CPBqao1NH7TCbObDWwLDktswsW8VQvjXLK1+5hDJPRLXgBmydbKA9hoTpVK9ZyYyGLulgoinYro8lBsGMdHg2ZYSeFRxZELtNaBm34\/WyGIvxxqiIaTbiiwsdhfFPr2uXlYD+ijNC8gH1JV+OIpDbI\/J5EJ3uY5nQpQfywNs+B3ndvv3GnZOj\/StzrY6I+pcc2S3E1CWYtmr7hVBYEWOqHKr+8xMJVOYgu7rBguCdeJtaUvl8IqHIxvNfihWnOK4FrNOi2wNBhfSe++PQUZGHhR7PthJExJ3dIw\/QWxX5lJj50bwNJbpnEvZrKAgrOjIYckfjSg5a1hPCjbCL\/7U\/zbUY4uxTxwTzwafqTwmPeD8r\/5CLwzqeSMZ9nCJUwum7gbuxEWsxRauFFPQYIt3r9cYwwgaSDu5kHwTzz7LaL93SIBrlQjh3RPGx5hdwyo\/pjPyi260qugZ3BJMT2lfJOqJq1FO2I7f9cUOMVQGvWwueoEk0bGCCZCuPmb8ZIACvNbr1iCtBLBO6z8UNXXtBHGmCJ8+ecahNt0vF9KWbEnSIYnEpqAMD5wj4ACzbVJHHqjehAlzJA51bvB6aP4vEoHYsXYWxsomUPeXtvqivnfuFnumgIkZlQZCOu7lxNeuKc+hWOVL60q5PpJal2VJfI4LgDO90Cn8TmBP3q9rz31ZhLuYs8deRrjzgeGA3yR6zIrTtYo6EWMeU9OVEiTgMKiNAxvot0J\/humibfv\/7VlYEOgIdJwOTdVBsvBChWaTWp0kY4KXabKr6HdpxHsbvJXeZKGAX1UsUSeMpXUVvKZIOKPqElXpa5LEbqJMnV1ZOurFvSnZ+D7TGfvwHvgRs3NMKM36i6mOgUx2Z5trNwb4iRrhxM5yhq\/9j+oRim8gaMWaR0R0n1MMtds0LpQAeQ4XRy9KOwfNHcpDb9C4BhxcRZDW1vn4H1QUyCMyB78ASp0lzwz+vxeSnfuwzCf27ULJ7orxd9r11ib8Hm99K5ET1kYJm0Gul9nLTf07utuap40HyHRMJo4HM\/YvAqGf\/fZhFawqlJBeRwKI65xTAWhh3+OPN4brr5AqW\/u0xkHiOiZjCrDvmZXkcZ2ngXj3L68bnRvSnR+n+qyrBZrrST7gEXIUAGHfaXh51Z6Xx4KiHH6qbttcAJq2DdT17XzvzYwlHNKZsf8ZWA13qwETsibFcVysumkyeA1CuK3rZ+uGftQP9GAC2XC0vJfrzSae\/c+4EJk9SJOiJ1KhGqNQCY1\/6UuBnAaVd5GS9l+MHG4BE2YUG+pfIPZlLQ+wtuhYnNnzoU+BZjJTJUiqjOHVytIo9IiFfr9Tlr4Pl6GGfeo44lRy\/tpBeENnS4ymupVKWNlEjLb688UmKAsP1xd2rYNO9\/9p3kJk1wCyWFKbHL0KkYFIeD80r8ymV+\/o5OjzOTiffXIqRBSwCNBDnxeCSe9WcMG7ixXI3V1j1cOR8ReAk3JgldZ2EoiGRKuqSR9Ye5\/EDuV9tL24J745jfIG3NDTkHJStZ3GiEn98Ra5y1uL4YZ\/7x23Apbw7vWTBdgc83w8IJ20\/8KhJfkwAD29CWuzjurs5cxzQnnYmTjYEMewAS6Q4FwvR0M8oGCZpJwryGqtKuvE\/NEzBna+tGG2QCaaZPNIuYkJYj6oxXPFIxvOFoZsqwxDcivV+v4iIX1u3WEAqcSBu7J7\/AueaACG8CsYlIB4wjWocNV+BCukbf1eTZVJXgO7CbSsI2zOZRKQcGlQbdEx\/1eM2IeekPV7MCRiQzRf+64HtM+tb97OnNY379DFZWNXDB8Tmkxue7iz+YgMxcqAOmJTMz+w\/hMTaOFa6XsuxU+X39dsS4UaIELx66RPxtCzYYBeEogNRljwGq+BMLa4Pot1eyEsXG0VJr5ZwIwTyn4BBQyJwYhuiA3xomgNVpjCRvtF6nnYMaUR3NxraSCNqhBnxVR2DcoLmAhIkjpVfS3ccXWRrkqfkFBIJdKpBpqv9GkHoSiV7FDTBmja73ouKPx8b+1eLDu\/\/0UwXBqDVSO37fzwlStrTiQXqODDG6cTh36sfwcEbx5UzlnSofRwkpkp6Z7Y49JXRzhO2pG5IUpHjRU1RXtKPHLIoBfn6QJx\/Z9xSviHDykoN9e4MWP4sraRdwRJHQTeghOgBVge57tlxrB\/BtNaV+6oLdyfgzkGGY6EN\/oW+7IoIZYZ0XnuH5+xyNrkHVtLzr7ayDjgQ7Whwp3k5jjlvQJ4bGeSlZ1MCrPzh1BhAbj0NvVm3Cztu5y\/x7puM\/eAs0YUx+q4bNh8PHT063GkwS0jb1r7yzYL8uy577DDL04GiKtzGdldYsdF5e8441G7X6Kztnz2gUCJxykl2NlLZdB7vcGQS\/OKVk\/o7IFV4665H2HrAK2gPsGxcrWcUtBteKfaa5XxRyqw9AclfmVhSm5BEvzQtMF+LBp+5PdPid9urAN3KEuBNlN6sNo\/Q7UmpVLhtITGtiitgHbVrDlBfO3Rp7YrzG+OkPSheE2NhI\/YPxVVcUm70DOpgJ792QiA8lB0UsEIo+6gIRJ4CP3S73NDAjKp7ieDc9vu2i+wb2zoy+TdCK0S9Tewjr977czHUIW8FJ4CNFSRSR7xvPT9ZsX\/eyBK3X+oQZ9NOebirUsBWIdvgmFvktDd7oPtMND5tpRUlaszDpEMbvIsmEPSP2Q4ShH2XoS5lmpNg0wpApXy+EtdQSU32Pu1Otv1vsXslu1BshfV28CLDekKko3Qv7yWwjBirxebNef6HtakqWNY+u5gxRrOC8rrxCqSqrH1oZleJxWbdYGiXIslg4gAIDxz3mTWtDVSU4sBbDQbEE2FG\/li2LTXKNoee5F737XyCl6psdRZ1dt2AEqdGy0f\/y4qbPvUasREQJKmQCKQrlCWexOM00rACuj0mtoA1LAldp6dajvcvbMB\/L5PQnr5JF1RAejd+pr1DShceCjT9go+\/cDaoNvfbE2k9JCPCyuSokJ9tJ4jquPcf7h6eb6vmSc+cZCOdeI9y1qkyD7YeuLUEqErEf8sFunLqSlbIpB7sNSpvIdtA2smJSejtRW\/OXJDHUcqMEm8LiiQab6P7898w56iTgjq3J8NV2WegUaUF3SMP\/xhdSzHGR5bVrr+X+gYccP+AddZCe40t7sS10jh8P6mjJyU78K8v2RDJ6kX1mo63zbESDXw1nz6ELOIEWPZFjhV7FT3TxeY46Jc\/BgCz8sksmMqVRKDDuWWW3BRl9QYvNWKJjPwtOUs30F++lPYla8+VKqz8mBLF5neU+S07XOMxEoP5xKWydvnPxqoOLFwo4n11g20tL\/clwkrltxKLKiITBftK53tWh\/Wz4zqBFNKxVdllJ8Qz6WTyrMcQC9OiV3Y7sUr3tC7XH4Fw46imuroZUpOghM+gGCu5jmxQTfXljStaNJX2xmJiSgw3UsifV0o9QT2tbk9ffU\/xv2nH3mL8y9qBWzdb0WHxSNBtQ6YBmtmQj0VNVZbRQqWvf+DZdOcx7NqKIMhF6Y8CBxDpjtoHQRg5JBMTO9Q5nxE63C4h15OGGuM06LvGL396KzsAXOPZ6u1feTjY5\/vFfK\/8eoetRDL0YwSrT8beiIGP8q6nftWsyC\/HPpwihVvQds1H\/V+WqL7lCtszj\/vnJQg6MNbWeOTypRFF1vJZ6UU4RUA4g9L9iJQNxYQshtWAJrtk4KxBj2a\/a4JnjFKG0mNMx9o2dyXiHmGVVijFcNWpzQElZ8Gsy62qcNxNFQAJ2qerlBnIqMAsPauY7QnYU7LtH5esQVo2L+Nqp8ns\/+GgoCIhvoNMeNEKJUfzhGI7sxr\/25k5SrjSdkyDTpm7N+guoKhunv1k95jtzaQQRae6wmWbEY0sWF65k3t+jxWincr2\/zSi9LJAguGyJjSx3ypu03iIjaevckNU1CGQvgE9TNUFBSxpUToXllXZuuO1x31ww84VZrFRmzF+9Z4HXX\/6CF5hn2m65loxPPcojG0qGBLOQ80Mp0\/J0UT5BE53JbwfR3\/Xq1gAoEZANv\/+XIaITwKqGqHpaKI6\/NGGg0A+7L4rfy3sxLugNNVnSnxRRD7UbWHAAbErITDD33KTiCeDFQOKZhI5aiDLrfm4esLRuJyvY+xt9x50F3e5zjf00cMFg\/4JY7eWTLg4cU6R0jAtKjKfSK\/afC6e7K37xqW5KbcJKKHQNcaNI7GzJppZ34SR5pARsaez5oYbqH4Vm1u+W6I6Mo\/MlSoa3ph808dCutaWnDq5S5\/PEJgryNF0X48lDxfiWI+w7PgngP7CLl8\/uzacPoavZFvuEByLogAthfKW6dJ\/vupxifhee7iATjMWo1ThlGdIAEE5msuxJVnoubGdw4IxElkaofIfSb0RnXNeS35d+DoGrfgsFu88FIuBMESEK8tXV+3wnWmRg1PBJ2KVq30VDsLuRz0SOH1jzTg+QsDT2F\/9zM0W8iqRaQJQmOekpm9CgkfRUEF7P0eWYHf5lJsdbDsflK+COZ6Jxd10S9c8wdCj0lAxaFMrHlfH05wNMO5eJnIBUqeO81SW3ttDMNTelte7rsfNX48mtyhi+148lsV7DE4EDvuhVYWuaOdw+smAzDvIHsSvVmNRRmI+iyymT1U021tQO7mZSEI8PQYqCE7GZs9EqKQdZcCEWqEKunf7O4vpyng6FrM2Ce6absMbmbg99i9a\/atFFDTgtpo+gyA5yqAQjQiC9GOmDcHJX5euaBewyyNBXkZg3S67xdkxsUdQgnkCly7Ae\/Zkak95fZ2MUDfENvdPCH4+NWJ\/relefI2\/hBXk8Uw1AMXB28kVCyXRIUVhBMweDSnNS7rYmcLAJtx+vpkIF9qKQDmNmZVOEibnP60RzoBkB5Zeh194boIT3XHSZ1P7w\/bLE2qEjIeTHxpzQ6Au2+p1U5oMbla9b\/2JyOf8KG7\/kj\/SPkHMa1biWNH8oDB9jQmyQ803gZbWY1bFWxqW4aP8Vy38dFAqmB43I7fRk3KBhXjh2Vo4StRApNsQehsH8ZRgS\/CN8Kj89Z4BhI8Js0idq0hD4YWB8qT66vGYAlZTar6VHM9\/dgzrJgSDhdFpQjjP2GyJpUVTGkuZIZka7CQXlgO0uzJ7KBOT\/MBXyMU5WsaZOjAEkqVxzGyX\/z86z68fWtZoSwOVucAX2gNuRtySRIdJ2GI7U8XuveURMD0jomcZW2EY2TcQwxTVTLVPyrvTxjVmiDNoRw\/b8bz0fOCIKZE\/I1B1WgzzszZ25mjicsZGXTyWmeieJ9apuCKT\/YbJcbf7mBMaFsclIx9i3+GNhoquT\/fvYK3SQtQGBn9qtF\/AL+o9ABwwm8\/sVC\/PggwGyab6NISpj03cg+sD95I\/p0nGcSqrTa\/fJK1Oe1vXe1K+x89F\/b+Mx9MGQAOKhiVI128JbG9jp3Tl+SUMx2foQCRhAY66kNjUKXWoV2vn\/jm+T6k98tACCWxS+3fkDA+E9\/+eNAUiiW\/qP7+h9+ay35g4kVcVyy1IxUeinQOuTzhbH6dKhpSKpBkn7dXAeMeJfKBtZkyO786bpAXmHUShXmOov8sdhmlHS8vPr67d24BoYgMDUxcdaCh2\/YVgtAeKGZ0Ju1ZbdeJi4Tu2bGbhy7fk+7emKhgyIPOHqsh9RT9p1IRvWrh806A2lXEhWCYYNEKN8SzWX7fijj\/gfE+AVQvy6lY27TVMtUIRPbM99efyGSrW8cwP+I+rQAMWOodqwUMoehEEw7PRCQYCAZ3aWjzsPPwK9dPe4\/dDZK9U32SfB1ol55wEgMAAzDFlnn\/Jq0WMryXfMkYCMYaJOM289FRIL8Mecwu+4DVXN5joT6lAzAzWwTxN3Qmyg6DnYwkUpeQzWnd\/FHn9A==","iv":"ee12405a2277b3b684a18d67fc335017","s":"51faa99712961cb4"}
Share your thoughts. Click here