British department store Harrods launched a comprehensive multichannel campaign to promote its new men’s shoe salon at its Knightbridge store.
Using mobile, Web site, social media, email and in-store marketing, the retailer has reached out to its wealthy consumers to alert them as to what is new in men’s footwear. The official launch party was June 2 at the bricks-and-mortar location.
{"ct":"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","iv":"b8584237bc865fe002e5ba5baf51e39c","s":"9e57ad3797c7b5f5"}