British department store Harrods launched a comprehensive multichannel campaign to promote its new men’s shoe salon at its Knightbridge store.
Using mobile, Web site, social media, email and in-store marketing, the retailer has reached out to its wealthy consumers to alert them as to what is new in men’s footwear. The official launch party was June 2 at the bricks-and-mortar location.
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","iv":"f0f53febfa4cd48430f1f48832ae8e7e","s":"31e869bfe60ec4fd"}