British department store Harrods launched a comprehensive multichannel campaign to promote its new men’s shoe salon at its Knightbridge store.
Using mobile, Web site, social media, email and in-store marketing, the retailer has reached out to its wealthy consumers to alert them as to what is new in men’s footwear. The official launch party was June 2 at the bricks-and-mortar location.
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","iv":"552635b3672a740304412ff659245eef","s":"1cae8b8e521bcbc2"}