British department store Harrods launched a comprehensive multichannel campaign to promote its new men’s shoe salon at its Knightbridge store.
Using mobile, Web site, social media, email and in-store marketing, the retailer has reached out to its wealthy consumers to alert them as to what is new in men’s footwear. The official launch party was June 2 at the bricks-and-mortar location.
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","iv":"5b424814373b1d948946d76f489fab55","s":"62751f3ac353eb98"}