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April 11, 2026
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Luxury Memo special reports

Video marketing: Luxury Memo special report

January 4, 2018

Kenzo leverages film to create an ethos of art. Image credit: Kenzo.

 

By Brielle Jaekel

Video advertising has evolved exponentially since the digital takeover, but luxury brands are working to separate themselves from mass marketers.

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  1. Louis Vuitton announces Regeneration 2030
  2. Cartier, The King’s Foundation create fellowship for fine watchmakers
  3. De Beers supports Desert Diamonds with bridal addition
  4. Mandarin Oriental refreshes The Landmark, Hong Kong
  5. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  6. American Express cardmember spend up 25pc with improved customer experience
  7. Lancôme seeds longevity-focused skincare with 20th Century Studios
  8. Gigi Hadid fronts new leather goods campaign from Miu Miu
  9. Schiaparelli begins Harrods takeover
  10. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
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