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Luxury Memo special reports

State of mobile in luxury marketing: Luxury Memo special report

February 2, 2018

Digital expeirences matter, image source: Swarovski

 

By Brielle Jaekel

Transformation of luxury marketing and retail has largely been pushed forward by mobile technology, which now blurs the lines between in-store and online channels and marketing versus retail.

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  1. Louis Vuitton announces Regeneration 2030
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Cartier, The King’s Foundation create fellowship for fine watchmakers
  4. De Beers supports Desert Diamonds with bridal addition
  5. Mandarin Oriental refreshes The Landmark, Hong Kong
  6. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  7. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
  8. Global deliveries take 15pc hit at Porsche in Q1
  9. The 1916 Company sets up shop on Manhattan Beach
  10. American Express cardmember spend up 25pc with improved customer experience
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