Multichannel
June 30, 2011
By Kayla Hutzler
NEW YORK – A paradigm shift in the retail industry is forcing brands to change their marketing strategies since it is no longer enough for brands to sell their products, rather they must provide an experience for consumers.
{"ct":"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","iv":"a1c0b1bf753e4813c0c3ea90755ad095","s":"240a45168fac0d84"}
Share your thoughts. Click here