Marketing
May 25, 2018
The European Union's May 25, 2018 General Data Protection Regulation will empower consumers to seek profiling data that retailers hold on them, thus adding layers of legal paperwork and accompanying costs to comply. Image credit: Fung Global Retail & Technology
By Danny Parisi
The European Union's General Data Protection Regulation going into effect May 25 has the potential for retailers and brands to lose significant amounts of customers' data.
{"ct":"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","iv":"6f32153fc0542d4b341bb3ab64f48dc1","s":"2cc2b9a404b9155a"}
Share your thoughts. Click here