Retail
May 30, 2018
Automotive is one of the top categories where consumers want guided selling. Image credit: BMW
By Sarah Jones
While ecommerce has streamlined some aspects of the purchase process, the overwhelming number of product choices available online is making consumers’ buying decisions more complicated.
{"ct":"8l6zElO7Ksh4PPku4y9lTgYumEOj\/WWOwqaJi4C1Sc6vMe+Hx1SPurbycs1iYy0TAestFTeqLur8Osal+HLV+0SZUgwh1nWCmC0nM6Vo5+8iTDBAvGTsif17O9J3aP0sWdSuocrwROvUhwyPMl23zWjmxPrVhoOt3k6tdDDTOMPNYz9YELyq1NWAFgNJNr2Ij4Y6cjNSyzOGXy6PoXuXLVyQIOnf6H7WPW\/UELRf9wxm9KV7DObdig7c6KyHGBFNI3onE6LexF1algc6AylNvAgRlEo\/bUHxxzJZI\/8rQWbMfVgYKuxbKouNXuz7cU9b+EcXtC+1UkmU5wJ2f7Gvcf6SRsypj+Uj65PiGqKrwo0kKavyjXVXJWn+RwKGDq+ovGEYfdpf+vZwo9GAOLtELTJXjfAs6oz5lOM6G78UA53eOm2nON2melBiRSBPtWnCmHvOgFUIS+Ml0Up0XOn48ILZv4ZNuiaigZ7sRFNpE5N\/GqwXE7XnHjZHmUZOTiVwaQNQVvylU4urdtD5K5bWxqB\/B255Y0LcL5K+xQM7L6mlmXQWE2IjItfv2l5G3P5O4N3bKtNiyhUUoGQNW5ud5D4Rg+YNlB7Z\/4JC9t3\/XcOn02Vvi\/mZ2A+9Ol4Tj6krbPwDiT+pq2zG8qsIK7iTHEysUSAUNdXOcaiu3HfIue3Yt6jiT\/tS3CNFZydXDfvo83JpdIbmBR72b\/z12aYLWZ3J\/L4oV26KJODhYCiO8gkj2dsDM154cR6wuzaNIpcVWllAh2w8OZgQdl6rSa4X4pvaLj7hjZBn+Lg1rgTlVikeBfIoGBRjhfUV5725hB+Gl0bktgc\/pMypUiMFmcbMw4qWcdr3muNdV6AnJ8oFOYzG2fbacLmtAtYpGDCLrBIZ07z1GJJjOi1v+eAqKGwzQddS3K0Fs54LUkDwkjod7sum0pA1dExYUK5uUFlzgBce8d3HM4B1fIC366qdAdFFT1vcYglQpjnWm0M1WiKpV2k5Bd9Kpj6\/RbEvE3hBC5+DGXDkfNEkr3EKtSnBYqOyXuO\/dYjGvt3ybc4oopPqEjtxCRs2FuRGnmjX+s\/F5gbR2RdvZNB8s9N55KoPc6RNVAnCRe60Wg\/iHy7518pIPpvyCyk6a8fQ224GNtLFw3k1D\/UyGzJCGerAQL190B4xOFEf0T6xUzIMbJl8vDH65OB\/\/gbBd+j2toTOYx1eO7wkbHzbVwXki+odynLj+Npc6K3QUgI0AX\/kUMm235kW5aBD5wcDpn0256EAj7yshzkx\/ExpDTkZHDNgJn0wJJKiie1FA\/3tLC0+WOQzfzZhfjYOemMQ9dlgWrNcQHe98HzxIjzNnWMWRyUID+SOAK\/5O\/9pqoTKt7j1ZfeZ\/Z+ZytHdU527oH7gsGlSWJ8Oken2hqEFyladCDd2fl\/hxpoATeRQuPQwFQKQSl0MmQNLuYaaBv5zR9SWhHm5SFFRjBb\/SPJZVuRZ7r1plzcEGD1ITgUBCzgS9AwQEh+H6mspB2c1v2m1rUwdcGMClmRcdVAsm5NjzxylMaN3vS3fyPPGR4cJ6kcW2ZqZ9qijeODvbbNGRsA67d2eP582AGbj\/wrV5CfsPCIbJanRaZRbSqM6GhsPkJfZcMtIS4NoIINFeIEb6fB9fkEdhvgbBiRiCA\/23BtCPUXodcDDfTkfMaqJJVejvtW5zmHU5P5zSdrCJxct8A6zwGShZ8Fs2at\/jTrU851\/P73rhnTuGKPqhAKsmWG12tfC7RrBCaar5I6zkuijs4\/DwCbyWgbrh+Uzv5fGJyHO01hmSX1ERfC49IOgpGfLnSSGRWSkI9MuPTErecwagS2\/5JpFGarHLVJdIkc\/fOs+muonL1qIvRLSQhPqyRS5QebiS7oofCcGaZDsJuD\/0iAaFaBuveW7i9b6VlsgA1u0reKlJKZeac388nCkixO178mndF90DmTDFgK9\/Zx\/gnyl1uhCnz9bq0hzik\/GJVejQ5l2eRHsk8\/0U4J3Jv7zHY4gepGZVJiH+dB4kWN8PgVKKvT5KQjDnljEmZzlq+H068HXkvnCgpEIOQkKEwaOkN0COHCeSFSqdlc7VHMnUu1oDH3SNx1EjhG4zvRK9y8WlYWGvskYaVq7HvUbQmrM8Yd+6loCTpR1I\/pWHYoINdUbqeQPEb2YfRgDijIujEuLUIqlXZiIOw7cjfgLzej+Xp6HiZbEPwuHJUnDIeOzMQ8woMfBjSYZNuRyTxTqnYuhSvdp5sKbVIp+riXeuQfMM36GDIBpO\/y1S3TyqiiOhFQvHIL9\/EOkZxHc5WwOpB1g2psmc8ltdpN4gPZ4R4hJy9Wbgdr+EKO2eOJRIY9Nv5MBT71AuQHk+8+zngCFoVXsgT5I6EYrTozJRmo7S8b717lMhTdsmYbTB6k\/tRjTgnuu6YnJD7vxk1alhhWqK7dz07TThfKIPJoMUaOk0+w4Bywp9BH9dnEH+n+UmrNDevRqLe8TQHzzJVLIKvxkDtwjr9e0FDApsvst1\/4ra6+vNW2yCWU2iIUHaU2GMvdZejbSxLHYqKewwjX3+mgsDTMa5IzlsAsBnndm4mbq7kqI2nxzMBI5pHBRjsOuaMr48sCFHIV1BLz+JTis7dFYwS0gBLkVR5Adia0RAjuwHq1mFhKdG50aRJfiUDEsMLaKdEypzG+6NFuuheUNud96sp+WA3qRwrDLP3bbQ6pfGVLVMCZlY9P2ebQlRJI3ZBpjYT4z5ZLzrrNFb8XKmw8Jf7VsBPQNh1xQxz2k5IMn93gCSB2M3yf3GqbiC1ZoPOTZTGXyy09BZtfUTi9aF9MTrs646CFRsgAwBeA53xd9SM08KUY5YvGfo7kJ3ikoH7DIfW6+e1dQhTK\/bKEFkaw8Fpqw3SKHq1\/hVHmKHgRN+oGO5EIxX7OEoJv4YHv1QeFP7FJq59nlemvZa7EuDRr1DsjnVMcD6pkaoV8HjrwZ2TL0SkhraMuruuxnsSfZ8wb+DEqY\/wKHOXKTD6TYtJBAlndGQHAUHrMYaJvEXm1OK4Y9xzlclyP6Ji1Wg\/keIteK2lrhmymSNUCfBtdoXH\/PbMz1fuRmo0mUJEC6zaaN6itqUO8ur7dAEQSudxqAdVJsq177Na0Dsmg\/zLbTpgpIt4d7s9t06xp6r+8TmBSP9yX9lNt4aoGnUX9YHnmepI+Pm+ELDxlMzWlVO4rKB2JRG9w4Ek+KC9OsFCvM1ZBfdc39OeuJ0KKY1t+7sJ3xiK5kaGInGtqyBqr\/LT8nHIz\/BP4HN4LFEjRIhwaClvtBexfXSoxSoWCgpgrBJ32XXgrTAtD5TmHi0pkdZ9tBBDHpu5jpLQPSBxKMrRzbNpEucAWeeso5SdO91TxP9U21mEfDL8WAl4WvbomWhzDIwy+VjI9Sb9+aYvQzoi8YoR2GRCuIIkKNvMVBOI1gwObT0lVboToQBPf1ZXDKGgBGMg64xdil5yoyArUdqL522T610cu+bTyg393vCrqvQauUsPMA9N5e7ROFa1y+Uy5B+gHZgAhgOPtt1NF5BOX8Ryy7W0O7zpunHZzbt3ACv0eOatP7a5HmxJKAxG+N2IQxkG\/7W\/pOLVSX23qFc\/UdtohRObke3yxDlM0ramG8sO5qF3zrLfQ84OY9MVIaSpb\/PtBFjg3NGw88hGahJmve+tcMeQboej3HgBFRrXtKEeapongkQ3DBskz72ZhyED1dGC9\/I6QQz\/EewOKRFH4Xp4i8n4Apc+8976hgmpg+TJAD9fv1RZVjvUXSowWU\/C4cWL3okkF42+OkOSIu392IXqZLMAb7iW6DAQfdKp9eNzXxEdg9msmbVLBknSANqo29YuMydlNa\/xrjTOChgXHxrMTXOGSshCmSNPlSPwqJxRkdO+giisd2JEQJC12+KC6uBg5GXM0qtBqTFwMjbTdMCY2kYH2EICEfHt5klc6yUKKTj\/y5K1XtdBGbDk3XdnnHjHIiCAACvfkDWeftXIdU1N7sAdk8ITulPlVkoM+E3Ud7aLdrjkRzBLOa8Chsq+YkoQloIDZYa4IA4t\/UUFL5UkO1j9SUgOYpDnoftQDJ5c6BWEuHaSVxc5AIEVdOuw1oiYibpaqhlwI7PafIzgZyNCOzleayhxSYUeQH1kLl1ezOy4oExkGBvKERx61NEeLd7sD7Oe8zbgOvtdmhttpx7Dgqvxw2FpUks7T\/Y+MLfhnsGbNg84E2vAhtrbLn7g\/5CWy1k9hEC2av\/I0xphBfTIEbQYfFuI4m4kOFozvSMOphRQPqas6SEKtO9r1B9OrHDYncj7d4VDg1uvxxiTkC0FGU+oqWuaXU4+7cUVyrMi4HnACJzW9KNEfoJHRbUMbscORnvauFrjwSMcRbfwEyQmkfkdDEQIGL\/WBn0h++u7nAvweroDYNbcqbj8XzOUzS2dZnGBE1ZdYXEuaWTFWvS1LCJprBmsWHLfQ7JSNKqrHZhtCIcRZfwNa\/s8yhF5sq+Gqrszbe1PEz1sDe9vsYD6blO0Jl3BCnnzbV7jdPtgcmKDvadTLV7OV8ojIMp9QEa2vV+zUo7ks4P5Id+DejQkiPnxZi96UulVRQ8KBfxWGpT4riMf7\/ynkr6M2KK1KvkxWjQ5zHmEK9htMPNb28ajCmJBDDU0G06SjDf1tUL1p49vvrznLG3cezuMYdvg5mUAt43PMl\/FCCOP1SBbqPcADszQOdqPlJ6nSGgugIoKA+MsGt1EHETa+VBtfv6uzdlc3T+DkeDNMoIuxy8++\/JESZa+0e\/OriPbheptaruE3JKzxz3RKpQ8y7rZxHacw97qco0805kBMBLHgLKCBorD+kyPuKULn3\/VM5BR1mKybx+iC7r3I+vlgyTuSFmYMWxZqxoLRRo8sr9f78EjVxLdlHmtOOq0eVBpiWn8fxI\/XAV\/d6sjuI1Yq1JSAjOIpxVLRmShs5Oiw+jZO39PBIv7+KpX7oWsLydeTnFm8SgyIuLqmGoM0IlNfseC+GCJxVo\/g2F7jkvWfalPTwD5U6xs07UtLqAvyCjiy0eCQCQiIkLBe+BhPW8hGeSV9RsGF9paAGvmBKXwyxUoO\/Zdn13MbfpliwKA5cTMyOJDy5uTHQ9Wvbgk4xox53pvycEui4969HRBZPICKi\/iZCrhwWfieYSNGVc7hg+vZxV4aQBm\/HYQig5TIJyIZNyOD7tpQe6XvrJPEF5osMjD0ZP5SGALSFVixEbrQRym9Jme00tO6atQmXyaWdZ8vWit5gxq2xcgAnlqVRyrvvT5qhii9vAgMoIbp5f2JxPtejT3hqJoh8vHhS+o1pMCLLIdgiEUH7SYrC0XjrQT1zUKCrHR6WTfBGakm6XzU+KUZ1zy5H0e0w4fNj4K+HDuheq7k+Pb\/uD5sWCLDyLjN6p1ymCvxqYPydVmtdiAewa5ZTl4Il+Jvz4UK4rcG7VvMsi1Fyf9iQyxy2XDglPSM4RvlgTXyHzqoJtMRhEkfGm6UrFvoBnyLVeVQ2uV6f9u0Y\/up\/UX3je9jFrX48Q5zcJ5VqZ76\/bQ1LkOkNehnbVymNRMsOM49rXLy0Hv9RuQA\/J4mJ8xIHsSnWc7xNhvRJSifyw8L9eakbJ0T+I\/Ss3qMhAdZ3U7zTVgr6xRK6J4BfJPUrg0u5+dhHYtSGaAXqPFmtt6PHVvsXBjkqPVWyqVIZNZFyXJaTMerZiCSRCqb6fZIop6nC8iJtvgCaOwDpaYZ2+AzOu40eLBrTx8FHIqK1z7m3DGF8YFWwnkuGs2mh27hEBVEbJSaFu3cYVMeaQuQqYzbx9L+UvPFZU5tSQLXhxV3tp+uNf9JuSUevrY7PFuTktNVgKgY6qqjVDy5yHIDjoT7tKk3ST4WJFfhFuP3Ruw5+++xXzgxffFGKO4J5YrHDiDmUd3L5kA23MvoYUM4xFKoLIVO1ITlTcMZGrtkWcSxKfq3muu\/UvkuASrCArmIpgvLxaXYcjPGbIK4Fk\/ygJcUTRq26rjQrSu2ZLdhQ15ZPY+o0ljqMWpTAErA9cPnPOtYBy6GX8qjf+nb0LPhDfvjl83Pe1fku8dPyeXG5k0hx7ssVKb73uz2S31tbMQOnpdzVklFlX8a0\/qM+y\/P8JX9X38ID1h58ffPPq5SqzrNK+afr9rcQGtfqAla0EyMm3vUxpHv2\/u\/SqmHg0oZ6LOlJouTuNBg+n+u\/PcP71zHEzSn3fjagellthTFVHUviuGdrsJnNXeTkg6muAjNZiaMNkkObJOeMJUm2etZfoeJ97OQH0tsVQAdARIYga5Np2h\/Csg1\/rOZYgMoHyyqfZ36Pz284\/0tkS6xsRZdpPSaI9oJ5Q6CKsxsPK\/ZQ5+J1STzpHhev4JJSVRkALkH6WSzioYDpGQpoSRe1R5pvWa8isbX4Uhflyykg2fplbtWkMZBHg+bQBArJ99aDkBlu\/5\/22nruK0vsJ8m9Y\/zQvU6yCson69Hozi2PhiN+y53gVqoLufAgCuCKqERsMprIXeB3n+l0PyqOIk934p3XWlwFdAKsUNI29JIYpQ6FDCnw0VkfPkuNoMOEzy0McA02ohPfuzqG4R7Mo8KCEeq6AXacMBXQdUdIUmI9J+zYpQ7lyO+NpLTEovwZTpeYWvtORDTVyzxNnvKghOENnF7kdsPDtDB+ZYr+6QPMFXQycgkTOpxxYojrvKqwGmyv0oUVYVG32ZL9L2fWzPjmVmyk56ZpVLv52G2qgmNsq15jTgHFlhR1iaaLhhPyfKwLIZ4gG62XP\/QPHlz7llwV72NoOR9PqH06wjDGG4MkMu4Jq7A5JZHRVPGOu3oonPD+QwJUDKymaM4e31QbEdFlh\/nJMmKmoFEcU1mmWazyeDLk+2yHFxtNW8BsGT4f1VDx4i+W6kpilmrqFyM2cVchjQGgfevdipTfetH8NuIIu0yLknmyWyKitEZygP1RS38uON\/TL\/bdHywnbUyLUqTzGuBmtlSQbCUbscHFM+YuUl\/63aEML0MfhI+ubHYswI\/6o1oVJa6oYOOCqg6mfrY+oM0ElrizVKnSDxDt85Gd+sGjczwKaVSO57VMTZzp2j3bvM0P0j6Az4hmYawMehNAZsBh41hPZLhyrvxDK9Rxkrx58o1mz2\/ppfR6cw9\/MI7v3G55BkrEdQ9gt8u7styoIHJJzXC9De2FmS4gx6fOEGPFN7vfnKSUMQQTVgiTIZhkGohTNMbT7sUfljiH4uPsWAAC4PfIkmJeUDubrPH6CABAsB6w\/wNloDI3Khbj6pshkz42hfNwiptQ3dd1c+x5iOxTu88suxZHOcxGTUX+2+Z2padEffE+5Ml7HBuTF5bqOLweA+\/SZi9Be2H\/cgE6K\/0CbLpz0wXx1VInIe41Sl4ANAbMidxVlZYPuEeHeBEx+d45NlD5HFZHWRC\/uqJdATmTrNlYtD98AufBj8RnmCWvkA6zLzhPXT25UeOm3fvXpQwMsFXCdhvs9UkcVY7Kgy24YRDbUA\/T442ZJczuHO5nbX5R+AulJOjpM5Bwv1ZJc7rwu+6\/leiSLfG+xvcnD3\/lwLGlvDvhY27iQlAoEUqTzoMs\/qpViZ37ZI17koS+IJm5I1QPJ8wntXLNqhkkbwdav1g9vjKWIjtLB6mjLdNjuqkDIvvhVjR8qlDinjPcVXfGWYeiPEhN3l6ePtkbrja7cPXJMegGGKOqNxO7cj1DNSv\/f7Pmr+f3BzGnSeNZwuPIt7rR\/4QkG0j5WHHG8kEuUIa6NYYIGuOt\/48apPFWMn6YU2jlhUTiFfmxqN5yeRLrbDku5xLMS4wg3tWwfwkixMwmIpBTmTtT2iSGCGoFKXyJZzhaJvbSuiDzsdltUsuuEsmn3WBeW6zfszR4uiBTv1G7M4Wd\/vEDDnxovn4RP+G0\/5VGLs\/KcRc\/WiONzb7h7y5iHdYsDHYg2IHbVyxLR\/\/rjS2wTp4Gn\/2sLFbUhn+kXIdBBAqqYVwrLSFPbW0+VmowrTfZFMjs9Dro0l0EL+49Xj8q1P\/ZSJR2\/9kNwic\/1uGWpjVhubWCEZJECw3jLzG7W+kj1LrqCW7HbVw1yVixkom8g4gtoAvyLoYRpismKzkz7Q8c7ddQUXyOV55jP7zPaevvxdxtMptsYeuJhQwC0QIagS3bLsk5WeTgqmiSsxsEjkJrQPv+X1v+WR9VUfDhiKzIluRirq+QKn90t5TLljjHFboOyKVoAVh31pilBq3kFlfi5hUNwiLpyZ6q6RREDWU5InMg6ctJTonAVxtgkM8lrIRFhZB0Y+wLnUF3ksma4JPTHFdhNI9LmrQJjMFESZbOIg0i5ZRW5RyUWLni+pE9ho1a+Pf\/N+EcOVIs26p7DtHbBP4Q8F7wwnf9b1Z9a3SQ7HRXqXSYtwJ0n6b0pmeza+HaS5ffP34x3pWW2LdequLTuvSA2hxA9MqK0BEEUmJCHIkBoQ+R21KJpfnyAuXTpBd7BMmJXKWKJ9fACmm3rZfs0gu7tFKr2e9GchDfXQy+dYqEzq2PFMwnNOZ4OiH+bXREugjLit5sWpit1ltjcUcoosm4bXqmj3A5D7A\/AGgBDBFq0WJiQ5qtlPuc8dzKxzrrwUv00\/IZb47LDRidvnHmSZtAT5nVrRpEr0u+klOSOuUlBX6mmSwDjEuRFHknI1f6RdrTHZaF8HZX4uyQjzO9dWHcW9u+leMvXWWYDE8JMbOTnT8xKn0HLfr\/lTfMf6bsHNDwSIgKcJS3KLgqXNKebv8QgYzKWF7qIbKCYKYwIQ6VENesfnJH\/zvIGlE\/XeouJKdcNcpSfLTwqQic0cOZ+1j0HpjXbArYBPGk+T5i11jvXEfuvoPxg4cJG8tx5sGw1eqE5+tHzD1NZsb1w5QvghKmsdzuD\/SL\/w1KAp2J95NBeIiEGTmRT+vH57srEkqMxlg89dg0KbMe34H+sN+tFOkNkhPTT+k4xAJ18SKoIxg0xdf4WD9n29QUFfOaOv58In7mcbtB1N1uo\/9G5UZma7Ug++ReLBU7yEpDzej7XdmYHQbbPeCQJ9xWIyFRTXqsCGipYZtrA+fZdNAhwRHTQ34diZOfIKpqUZW+EMI9tEyYrub9rxBWa2AJj9+CzXp6psSjsrEbfAf9SlrHhkqFgpYdfUXUyzAmn5SSgrSTEndusG42ve0PCWYbrMkESwKXdG3cOFJAZ4G2Jx6L+rNqk7r27H2dhVQncLFLHybtaJpIWHqZSuTjgw1aLaYq0VZh+OuzYVfCVGsrH6oEAIaOynwroqFSDwEoOo0onnGrWOMRsSKRrKaor2rNTCArq+RqCYM2SysR+wt2iKZdIZbs00VWM4WDej\/eanshKetGRDzt8sPqE4SXyHVLQs44MjBGtqHASXKLwpn6IiAFZ\/Af8Jw\/0pfLHWEp3AMF\/beeR4dopoihWX5k7S3KUVtVWLEo2sbVtHjS78W\/1H0mx2h+\/Dz2dSE+KKfgTi+cixEP71NRdsNIlarCJxq+cNUY56tLU8qdZfiLvVNZahjJoPG3AfR9bmm1mSEDw2UbxGnk\/81IMNiyxmvUFUBL99vE2Ci2gyq3e7X6zcbfu8GRW3an\/osb8jcEpjLo00bmux\/oT+Ido4Ed7J0wO\/DYW8OLh0UdtZrY3xOEE1G6cTAi3ruVGE0IhEWxBh9Gc9xGneUsFdhC2vGakW18AOBCsx3ixkI9edpHxDxQrG7g4n3josm5DN6nSYXv5hPctTm0DPE1y\/kUfomHCiYUe91x2f08+OXubme0CxES9en44B1G2h\/6HkGXzNUyJyUkIA2I83tek4fTI9hkZs1OPh9\/mB7B9MwScvJS+dpgPJh7UkowRqn5h71Ild2HpqNBHa34j4EcdLjUHDKw89t8FNprsA\/cMzksWVC5sF5uA8qXByH5r7rz05jLJBcSapiNdBBq7\/7EGQ==","iv":"5506601b7eb28437ef1d206376a2df72","s":"fff5fbf763406869"}
Share your thoughts. Click here