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Retail

Digital-meets-human approach aids customer-centric ecommerce: report

May 30, 2018

Automotive is one of the top categories where consumers want guided selling. Image credit: BMW

 

By Sarah Jones

While ecommerce has streamlined some aspects of the purchase process, the overwhelming number of product choices available online is making consumers’ buying decisions more complicated.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  6. France welcomes first Case Loewe location
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