Retail
May 30, 2018
Automotive is one of the top categories where consumers want guided selling. Image credit: BMW
By Sarah Jones
While ecommerce has streamlined some aspects of the purchase process, the overwhelming number of product choices available online is making consumers’ buying decisions more complicated.
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