Retail
May 30, 2018
Automotive is one of the top categories where consumers want guided selling. Image credit: BMW
By Sarah Jones
While ecommerce has streamlined some aspects of the purchase process, the overwhelming number of product choices available online is making consumers’ buying decisions more complicated.
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