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Fragrance and personal care

SK-II bares it all in no makeup campaign

June 12, 2018

Chloe Moretz for SK-II Bare Skin Project. Image credit: SK-II

 

By Brielle Jaekel

Beauty marketer SK-II is simultaneously touting its flagship facial treatment while also encouraging women not to feel as though they need to wear makeup in a multifaceted crusade for bare skin.

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