Luxury brands such as fashion house Bottega Veneta, swimsuit and lingerie designer Eres and carmaker Bentley have been slow to adapt to the growing importance of Twitter in the social media landscape.
Luxury automakers that develop a mobile-optimized site increase the chances of wooing brand loyalists and growing sales in a cost-effective and cross-platform direction.
British department store Harrods is rewarding its most loyal customers and celebrating social media milestones by giving away money to a consumer that follows the brand's Twitter feed.
Today in luxury marketing - Mulberry aims to keep quality high, despite rising costs and growing demand; Sole searching in Christian Louboutin, Yves Saint Laurent case.
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