Marketing
January 16, 2019
Instagram Stories have become a popular way for brands to promote authenticity
By Brielle Jaekel
Instagram Stories is proving to be a prominent source of sponsored communication from brands, as influencer marketing becomes an integral force in advertising and those involved seek out additional tools for engagement.
{"ct":"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","iv":"6f956d5c99314f399178ae82bbdf71cb","s":"6ec57bff8f0e0fdd"}
Share your thoughts. Click here