Food and beverage
January 28, 2019
Hennessy is one of the first luxury liquor brands to advertise during the Super Bowl. Image courtesy of Hennessy
By Sarah Ramirez
LVMH-owned cognac brand Hennessy is embracing the spirit of competition in its first Super Bowl advertisement.
{"ct":"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","iv":"fcec7a9f416246981904c3fd18aeb901","s":"d17190edbc2de5d0"}
Share your thoughts. Click here