Marketing
March 18, 2019
Experiential events have benefited from technology. Image credit: Printemps
By Brielle Jaekel
While marketers are still devoting significant budgets to traditional television advertising, new research shows that the growth of cord cutting has drastically reduced the number of conversations surrounding brands.
{"ct":"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","iv":"914d0ab597cc64fe4db4cbb2606c0de4","s":"2afd7aabfb3a524c"}
Share your thoughts. Click here