Marketing
March 18, 2019
Experiential events have benefited from technology. Image credit: Printemps
By Brielle Jaekel
While marketers are still devoting significant budgets to traditional television advertising, new research shows that the growth of cord cutting has drastically reduced the number of conversations surrounding brands.
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","iv":"e9e811ec2f47a62a27a743b62cf49c17","s":"9fc676d0f01a38fe"}
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