Apparel and accessories
May 24, 2019
Gucci is among the luxury labels that will be sold on Mytheresa’s new men’s vertical. Image credit: Gucci
By Sarah Ramirez
Fashion retailer Mytheresa is expanding beyond its core focus by introducing menswear. But could its specific focus on a more tailored experience allude to the fall of streetwear's popularity?
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","iv":"6ebb744c21ef198494ce6dcb90116fd8","s":"9ab72a494f436324"}
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