Apparel and accessories
May 24, 2019
Gucci is among the luxury labels that will be sold on Mytheresa’s new men’s vertical. Image credit: Gucci
By Sarah Ramirez
Fashion retailer Mytheresa is expanding beyond its core focus by introducing menswear. But could its specific focus on a more tailored experience allude to the fall of streetwear's popularity?
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","iv":"be2ef83315d60fe684e4261675b00753","s":"d1d0321571a6486d"}
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