Apparel and accessories
May 24, 2019
Gucci is among the luxury labels that will be sold on Mytheresa’s new men’s vertical. Image credit: Gucci
By Sarah Ramirez
Fashion retailer Mytheresa is expanding beyond its core focus by introducing menswear. But could its specific focus on a more tailored experience allude to the fall of streetwear's popularity?
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","iv":"6590c83f5cb3e5197e9fe9508dbc4aa5","s":"ab34e6b28f6f8811"}
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