Apparel and accessories
May 24, 2019
Gucci is among the luxury labels that will be sold on Mytheresa’s new men’s vertical. Image credit: Gucci
By Sarah Ramirez
Fashion retailer Mytheresa is expanding beyond its core focus by introducing menswear. But could its specific focus on a more tailored experience allude to the fall of streetwear's popularity?
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","iv":"4d2e90c288f1912cc9a1e346d33b58e2","s":"65425393e2117401"}
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