Apparel and accessories
May 24, 2019
Gucci is among the luxury labels that will be sold on Mytheresa’s new men’s vertical. Image credit: Gucci
By Sarah Ramirez
Fashion retailer Mytheresa is expanding beyond its core focus by introducing menswear. But could its specific focus on a more tailored experience allude to the fall of streetwear's popularity?
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","iv":"982d6fc05be5e34f91fbe5dd87fc0e97","s":"3f5d597f4084f131"}
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