Apparel and accessories
May 24, 2019
Gucci is among the luxury labels that will be sold on Mytheresa’s new men’s vertical. Image credit: Gucci
By Sarah Ramirez
Fashion retailer Mytheresa is expanding beyond its core focus by introducing menswear. But could its specific focus on a more tailored experience allude to the fall of streetwear's popularity?
{"ct":"\/lnRdIb7J4M9xp+Ti6RDzvGF\/ekqPaFltW6MZqHVgyDMIqKQWT9zIu9\/jxwOQRlIAZrlPY8iNcm9TemzI8vVhHZ43yPCJvzhOumxBeG0G890+9HCZ4zm0BLBdWA1tn1O4CmikNlgDpHy5qdm\/sgSPzIcFjlMcWK7xT8sDLCQv4lvpS6MLU14lQfXqd4mpY0vgJzsmS3gT+oBWmLSzHpKkDRDO6B1xM4QHbhwpipmxQDY8ntct6hFIGBOa9BJQ1LeWNgUM6t17wCNj3ah5k26SlsHH4H+1GQHfzx8DkY8WIky+aFN61Gg4gFBhhqXAVEZZnThCFaiDXwAfm4BhdPu3lWhw0e8T9a12Uz7fqITSKpy3Gb9hN+nQi\/PrcDdLwkHhQlwMJ6z\/5epozaUUCFvm93Ymge3qhNCg6Taebf+cn3FB4W+5gljDyTz3zBxEADFAf2gg97BpLJnxIOq2U46aopXWtANgap2KHypjOZj72ZSw4qRSdj2yLFJdaSrA7GHo3akimVNMj4b1i8sDMm+EGVPASvRWvFdqlK5kCk8\/J8r1gvtmYE\/wf5twmrz2U4cEMGdUiZwgdD6jAU42imzzva7bacYwUp3KvkF4tjMOEX7y\/W2wawnYDW2PxmCYha6Jv8lgyu5g35I0mQdH7CrXGV3i8qxuQAeqV6fsi65oMRp0YzO+tRcx1MZXDB2kSEM9\/267jQB53o+84MuSnsOX1Ww7urM5AAA3LOY1zz12113AEtsjhLpH6+q3xcjR\/mYPuD+B+U\/5Ty2T7K69a\/d6BN1S+qfZmyu4vvrRvUU8+99DgPSamP7OzbOXj8hYIFR4Vp6ikbKJfHsDbhonsY4j5R2HkQvif7WloUHENrMOCyw8WTHlxII2Lvyf7QeCTGbsUxYLmxjw2XDrDnUI1GDuem65wy80YK3xY91Lu9VS6fXDDuejfuDHdzxvUqllpCdLPBjfjdW7oc6kqM8l74xSZXdCai8MGvC8SiMK9D+dAPIztgIHk1ba0uYIPBKMGAIziGWlgqraQ3lH0YWlH5OGREjJXjMDxgOeLP3xTEkiU33cZNLuQQzIBp0DcP3GEZpTGXY+WVc2H1etq95lfhNrDv5P9l3zGl5h9MXi6SiMTtg6\/Txo\/FPWIp5KCHfEcfq++wysaYr3I2nreaBaGcXItOJDgVDl51dKwJ+XpdA5eJC65H8Ttmxg10+IAxMF5MUlsByL6+av5bJwQy4qfcVHIOiU7mnn4RwIZDOfQdDVSX1swjknCkda7H83Nvg858tH\/k1tS9p1LltooTBCNjuFixDvgS64q7F375rPmyxJne4A93lfHKkM5LoYCiV3H0S\/wGIdKgFGhERqSliRh2G+Ya4CXAU6MoIHLlYxF1FjBnXP13fJtmi5AjXx8XMz9LTdF1Bjo7KxtdGtsJgUUh9WaPO1ceQIHKUNyNyZPDLM3hdjSUQlDXIkiI88DxDjo61XJqWnYuHIHrsEAMLV43lDBaXkJu18jIF+JL6v7EHwVp4tA1EJohH38dlEBMOVnK4Hr9t687xVp+nCJ1PumPCSdukxLjqXbW6qHYSpPW8Q1zrc6dOaPHCqqvR5uBRQDtZX1ZiGED1rkz7WlEOdPR5qfmkO08hUHuOShtf9a6ELqQPMNrqtKQ3+1uq+mWOT+Iot4xxfkf0GZ\/UE9GsTsyufroxEMRqbEVLt4p\/lzCbqk\/WFce9zO0TGiT82PrimDDJVzMLVk0A9kzOpUyXbkSyU70n1T4zzf1JIhrNEfFowarLZUKoy1YbfUBomM0j111HoiG2SEYiB\/2Qs+R0bizse7IM36CoJiM+kvEaem\/JrPrEbuu6yfOqJLda73UvbVzK1m4m1TPkTc5wzHNrJooLwSnc\/79HIQdKjV0Y2l7vyyLNatjDBk8ugZAMKZ0TVy7WbzdDkaq5R9en5\/GlSfqmb5wuwGFauNdUeDLuy0ODYYF7QuQ2watWRegX94kwlR6NVefpXv3I2diEReXOS2HIIqdKXDgs++UhbOs9eH8SEvKlP6sEB4GIoEOhnmFI8pr+CqLm9DGffcntiGPgZ+ii6kk60OQyRMjB\/b4z+GVQ15H\/JLOq+xJsAdE5zN8rQJ1V53kEtAQa8wUr7gjygGLdY6GEGs+a++0tZPDCGYo2vSxDsfgPHh6HI71zsnnRPlECPZ0aOBLwKlX7qc8vh\/CqjvG9X9bmOtuDDuK17Irs1nesfriHOPvf6d7Q0Bieh1wv7q8qBGExiA3aYUTLlWvmLVaD7SVICnJZHUxRGoTIdmC3T\/14bL1PSgODWQK7WvTgsMBPjKKZ1cH3nYoxlUvAJh2QJ9wtcr1DNUCOJFjs49Yjp0jjbSmXY+xgVq+S2UTvISLlksY3MgZuL1OWxXT\/55zxY\/QT7Bn5xJ3w7A0vgnV2X5Ev7jwVs3m5XIKweVeN8zXNOQ2laIHt8xh4ZDyCOxZk6ZnoiFZPmEpUF8zRIeZpOHfKql40DMh3MhekBWksQcjcTcJbj6LV3XEv9pCgTAC4qaEH0wCAKJIS8uhcxIxXF8PgPgLJ+gvtUD9pgTUHVcGxM+e5Mk+VrVozC9apNIID+EXOXvPXBQOCuvUkch6nhWVVP3TWeAFJtHTwUUR0oCw+yCLZbS6p4Lgti85lmC8ptd9drF+gt+dTsAGQxBNf\/4U4xpd9ZGTMyl\/zfX2PBAJuctPhASS3XCLmB24hXitEcF\/PzLo4Uag8D4\/lif7jwvwpD8+omZZs+MoPW3XxVyR9lmr+BVFxx422bRfzJhCxKX0kmh9J45\/p00fRXRTM0EFsnAbfhEzq5OL+GTPyzWqqwNQffpxFQE9B8OiEfu6EhDO\/48UcRUrlLSejvDsVLqTHlxzPR0udXfz9uSQRdOj7Q9lig5w0+cwU76dnrkxzpVq105W8dmFcmoSAcm4++cdc9XZNZ0RF3R1a3oBaq\/JB7ZW2kcZOuUDUojfiqk2GbPrOnQ7ZbecDE3+oplLxeDnNAt0ErCXQH5A+GeDX9BCtOHx\/XIZv9JA+wBvkmSum5+kN64DAEfFng\/OoVM66Nknp69kykJ\/x\/k\/cmUYrTV185NQ\/FTDRW0GNhaIxsmp1jW61rsHuIb1mPnBpIxacsZ8aL2oZLzVBFgRvl06c2Q0C4lImDdKvmcZYQQgkDGV9nDeI4kYwu8xSHWQ1JVSV1QwH\/I1n8ztlaFP7y9whqBUKaFIFxny\/PsjqzPt+EdxQ\/dZ26M6GHNZ4kyInpNeOknTniek39cpjVDt60MNC6YuX0NGQrPQ\/Epx14UxzR1y4UIvG7aHe3BTLCiZ76krXGQVVC55XukSU+347azAWCK7jXUlAKbQjbpDV18GjjLDlKqDwgeHtPEYcfdzGl8EM\/UPeCiesX+Ksc+dgKs\/JDvOZTA6kWvGl\/hSNUnK2vx+EgpIsa6fY9S+tWJzyR7WF87QTHVXpsMGGV\/vBPsatWqTQef2VaCXtUp+rlJ6obuGqVX7hO9\/jfnAYRaPJHQsbPToYImllIbCKK7T\/uMZIeM8QB35MiPMcahVsMy8C38yNqUPnAAHkKTMMlrzKroviX7L5i7OwHo8Kn+Hw4HeJBWus\/B8QywKLdZksdIfdrPmtGwaSedUyOf86ZEzgUrTGpc8ZqYwIdqRCH4xsLe7cpoClVPvZBEbt0YpFMY4xVe1dHu5TNraWk9YP\/LpoVLAI+zaa9RJ29aD3qTvGhk7gu5aJ2hazeZH8P3QCfzwtsxnTlWLABq1IoIItLXU8bQKVAONpe0dBXv0\/J76vJK\/Zp2407Cd9P9m0mYhXPqQ5RbQ7wWiSIindl\/HhhlEbEbsLN+3P32ndRgQSSnqyZfXK6AZC4cjvh7290uO9NwnyB1gvw75JSyMU93vzRdPnKVrsLpUYjpD\/JOvaa0BN4RROTlZ6bqfuu\/aeAwptjGyU+fM+9R22DJVpsz8AxT3hZ0ArMFdMlPr9iaCtJ18in\/ToKIXhddKs6jo9xFkiUf1aRTKZSch+cGMYVqFWLx5d5GRvUIfz0w8VXz8CKhca8OqUWehGec8vijgFJhqPP+RoPj43y42T9sx6O3e7+q8rQIFvqhQGbhJz8AwVHsqs61p4qWN9bAAJxzzf48MFhAY5PvAFjX3IIMahA2LmSfFdPw26cSXktZJjcWBEw5KkhmgecazkwddCHm8Kxeiu3dfvj+G5KO8dGr9e\/cUX7zkz\/OfCZr1SLySpRqoiQRJLop1K4eZ8MZf6\/EzArhi2TMf4xoiFJHZKLnWhcEr9Zab+4oonjfjPnjq6VQn1B3Ne9g2pAzbdzWneE\/eVh3H6yXf2IgTO\/lz6XYS0NVx8FRyQgHZRob5zGAwbEa4q2z7ANum5q6BwpCfIDWbFM31eCt9rcpraKzLFaOxMmFrxu5QqKVQstmIzkXnwjnxYk9DkwIdWyPx0KaroKwEpbfcNrETGA2kTxOFGAbaBLhuNO7d2baRLxWJLtzP0E\/WPzjds7FnxcplZExUu96fc5BC3ovCtYEu1IUiWInx60RumUPzGJJu7i8FR8oOjTjUj8OJ4Wm8nF8YvQFfVGwsw99E6V0V3zBI7wOsdDdiGa7s3bjUyVPuvyg0jER7Nn9u7yQaGJID3zuQE+rT75actUfDOsO01xrL84oRybeedPxdnnT+d8Hsq7K0nt1jAx10SpIh4xNYhyvvRwgXTWueI2KmB14NlzGradfX6CX8V9FCmjR70y5fR0KmUdKphn1k0cG5bgaElYAavuuCDrKKdsqqR4nY+7HDMdkwfPSlf1lsp\/3q9ObKVsXKf5cOiU3uCKNgTTxqff0ETOyGLHiHSrSR7iOiuYBuZqAw1NkU1zCN3rm3GT9\/rMD7thMy0dJgJ0zmI4yg\/bkxBwvGEKW5JT\/2Vxhf0sKePBP7k2e4w5y2QfLpnCoGjILRuxw3GZjhDuiH+xW7uhKXTUPxyhIOCQG1ZPoe73bfWTs4ArJs2HricJu9+tqXQnQmbq8KO0WvFh+0md\/dTudW0cT02SghZLBBOGwtyJFk\/qJUuMyMAbSLTu6tiXTNuUEjTGSMEmP5As5I75YM0Rvv64+q+2Yt0ip7kcKXVcJPnRzKwULY1ZA0PBxJ506h9v\/EBQfVh04AoFuoYzAmV+fl0lLchDCNyr3GtDqDNzBT9ZuUAI4h3kt0zwefMItnD4dV6kmNCmhBA\/3sFx5AAVQuFvlSgIbKwwpRDK2uJGb+DMXEDkSlbpMIeiI57LBSu63mJ+\/fafS1h0GuTSTX6agLZur4fBZuwTKJVLBPo\/uLGJhUYPPq+iDeDhiyyZ0IUC4cYjTwPzFO4oGA7rU8trniIFCOWz2u8GGHmAfTXqWeIk+izpdioT66Syt7WhLlrgsD7y9bBlMoq0zLdL2a\/4hG4tb8LQWO0jrGPtPJtrDuC0eB2RfovTt+Ue73chAG2GgnJQaw1mtua2maJ2Xz6Ds5tqjpClxA7HJ8Sn2O7paxH+i2A0KbIB4JaiwW\/cvwuJhfZKeNJJgowG6nd\/U+LLKoaopZSPObmkaWG7\/REhMAJaG+2ZMzLz5CBAGXUBTUQtwtWSwTm\/4I10nLNDA3KnQBOOvHMoqVJYH3cHTHVxvx88jo7luywOi72Z\/MSWscy\/DEeDE+1JHjFI6LXyDGyLaHu+pDN0CAAwBOTE1k5lssyIT6ZJfsbhbs+u81Ou6ssDsSJdUX0nyT4KpMON7nU9FRAKwMvGz+G+ePjUvNP3J5roiNVh6j3Ki+TFFsQBp6d7Mm+EmsWNLMLyWt9TQW0UuU5wHbpv0JRSMTz9Y1LMr5mg4sJ8fZDckLDXz4dFqLT3rgDETPKquxGCNoBGNYOc\/GxGdNObeVcpnWgi1qxO\/jTzD6I2h+nzA9EudvJ86z9ErNaHbJbIm0ISCGvdTN4iXVikbpzJIaABSNppPWCrhwqqTo7jhzzSgyykA46GWhcS9ClsxCZBzoxGycvN\/eiUOlR+PUyRA\/JWp4mwjJ2F6YrxzIPDhc93qfUGZNW5Bfk8rOirTWKeUZ8oQe\/bQT+szpoa6wpHupviHZ0f6TULXql4F5bwrsf0CIbf1Bv4kKCFUwhE3MiA0qU1tsGnRhxlWztDBhC+cgKydS8po3uLG+EddSQbwi8evZLikjBAijcSdqEtUTdBUOjpguB9nnwrHeQoSuXkoMpFYR8QdaavYhKuo5xHl7LHY4Kywn71YEMYABK+zNQfO7I67kqyBvQQ05y620saDZKpTlmB9I8LbXndMonl3EqnUmwOawxm8bLtScBoDs+KVJzOg3ptnby7n69EYVdmrMBz5tWNj2WDN+RCagfpXymrTdVZQDS6akyUS0v41EMpfxdz7oyLoG1GU8pusdMW9\/IHbXYPx7G+T91qgJIvN8Mgxeay3FlUnkWeYkVEWcebT+n9nzSrTh0kwhgTDEFaJIzrKuQeAY8k+Myk8p5gkZnOEQjT6a3bHW6V5V4+xDjd2IYGxLOMsIy++hr98SGLtNotEudpnIRWNfqqZn26jFbCQjKEks3Rn1PtypFl8yqkZhNpqkzUWhefdCYjMloufvUOeL19Okke1zMQ4lklsCyOTqtOTz7PK3guq5typjQ\/\/UNUSk7WvXUkLZkTXndzMBwL5JSoEWsQg8v+NEWDuECA2vlAF2RJOiGdefyRplLbZsFBWcg7j8wnAqngYeDSYlk0z3001D+lRwma23DDYk\/uHZ+NOK0kaIGHmZm6fpbaqmb4w0yjFDDHdqBheU9MAwZ4Hh6ipLtyahjTopgj370O+fade6jyTdtW5LTFdfx0RiXRZs2iqna6OY+Xar\/9R3QnLAxp2j2D6\/A8DRZ2rFtutB1Nb7+j2LjBDr8l5iHBQrgdfyMZd381Rj0QS9qUCAF97QnBRkjlooSa9qv+ds8gOdjLPeQvHd4GxpkVEaNVeE2wPv2yW92f1QV9WP3zr\/LRJrc7y5b8AWQ\/c8ILXtP\/Bxq91\/SIoXPqWvC4F+PsV82uZIauBYxuhjnfFvbX9+JnIxDbXlDPeS50D6O1PdBnGm0+OHqu4Y1JPEG6A7mDTmjCX\/qAPOoWSWCIFdATxgz9T+2j40CCoTTvP9grT8XWQ4X2G6nvONXy+uyLeOV6wthkbCcHRFX4as5eSXy0r8CffDenkAn6FOLc8\/p6V3aUp5LHcjPHE+UGRsFTVNaoUV2xcce+GNueuEa35BrMJ2\/5xuYd6ZTl4KdhDYaYSQyt8Na9H15txcFOufm1Yi\/lJ3cK6TsOSBon0PDiat7L6ecvvWfdVZTqjvED4Z+hAnQc4RNnXhYkJ\/O1ESqmj9dWhFul462+T1YmlNTFjE7U1O2YFmayc1EKbU9HsKdfKf5HSkA+8XZ1VY6qN31OCrNTMmOEzjshgF4aGUh2ptIM7cWmqiejIB3Kmn5m\/xgUvtOdoskQYphqLlVq60s36oBne+L0NtwQJQisdDvf3FPtbuZMC1T8\/0q0+jx\/YqCw7O6RSNSvafWPpF2tmZiPvbTKRSZVD0SEq+tqY0PZoJ7mOlL7gwoXiIWI9jnMVUPP5Xa8bUApPgjy8h12efi4Lr3VQw922EF69BDQn20a0ImBvDG2A9j5fIZT7qPBDTopfhcWVfGP0qc2K0lAQOMeKzCRA6usId\/lUkaiGrohI7yl4t1d9QPNBP4G8ra9+ECYt3Zcfy1p05QFryHsMoNNOW1ysiPZxmWYt4dTF9O1kUFy+V9PosCuLuQXr7U114TDBoRc3D35iZabe0n6YhPyvMLyj4xOIR0FVYV0XCNG\/h5O4jw1NjSJTHcnfjchzWwTZCW7hmndjM0MCagxbIro33p89SWRYi++aPfm07IEpomaZ8Dvg7Q3bMetV\/59JQ5Y0Mixuzf1\/0Ddvmo+I0vBAaDmKnMPvzxRMZTD9Z4YiDwF3f+NYVuvQTmVfskOeb2EWcW5OKmNczHw6vd\/yG4SZLgeXjL+gL6KpC1M5xiCO64DN+qSwNEGguOnefgTksInT\/q\/GIuGs+YwbcbCSI34eFBiiSto\/QzD1+G+SbzjPI1EYCcYgIUnBZ1x\/\/EqsFRroJluxJmZFumbOi4F8MKMCKWidTvcJaIvzif7LYOaSP\/u47TxMeUn9hzW7qFs\/H0269x6HrF3O6IzYyqa2puRAh5E1gJ4UBabEIrgKTegrjDCymGF+BjMxTiGTKhY5i9fO05tCHy00K0gm35ZRqOUn8m2UzjqJ6JAbfURAXIpMba8nr2Sc3Vaa+mGwWVRNitQPHTlJQZ3lYUKYfF0LImZihv8REGefTZP211cT6bHjK\/pN8IlaLOP6QxWdiu5HufLyQQOfoeiR4gbTyvqLVwXy0VKZ\/UvTwTO54lI5e5eVWaxvQyLF6LVZkdDX5FW1EMCxq\/Qe6+rIx7EjRtntqCHOQk4UqTY8+P1EAg4inrOE+LIAdsgIk3hS2epwH9GqsWBECAX8CWvcwp2c7zO+jVvCbX0LGnPAuDiBDU7\/osy2zfSE+PIVzoWl6XqPrMQmeCrd50ZfgUepIFhcEqe3bxXnz+TgMqz\/tDfCT8kK8kUIYG0bPGdlWI8H+ytG+xlVHTty3vGnL1xAv\/zpNhYJkXAc1xcDRr8SjicujNu7aoyE+gQrmMV3zuUWm8WqwAWOCKq7BW\/ZjnBiYgB\/LuI8pjz9HkhpH7cQkvqSI2YwTP90iSIPNmxFIXJTHYel84PVjO91iPuVNeVD9OMczUsG2fT8SbpFJXBE5glS4621AyErCsfzJMsyjJ2GXtOR6tYhksu4QiA1IM9wu7U3MElu2aodKIBQmjRZ0pL1wW2hm46YJM5r6\/qxh\/++52atF4G\/ewmfGqb\/IbVC7QR23tvVNWG13Im5mypVvCs746GeGadTPP+kgOL5hMHCBvUxjcriQSBXNE77atV5Z0vfTN\/YowjMR4pgUsNbH0I7RNvKjuBPTEqicm9lRObc0N5UMY51DbpWK\/yoGbd9YTxsoI5bX+bX6ElKe3bBCmU3oaBiphLlImijPDtQEi6n53LyQnqs9Z0wsC5eijNOBRdEhNBznj8uU\/IU9UF9MUiS1Zndyhl1mgLzOTMnt+A5c0d6VTumGNp2luv9it0\/kW\/XPDZ4p9B\/GzXFS7pfoeov8vYE+b9Nq7gxWGgqqwgww4zbE2cjGX5iQxxqxq8wxNInVknGaoWNTv+WCPmjgMoQkq9kUnA8Ou1agxe9z25lrUagW8GTpWvz+EdnDAdfsnUu2y\/WSVZ08SIq0hjbxxfJeNRaucuuAhnqYQJayt36uTRKyQyV8PddAu7hOTaqK+FSWL0aC8pFpPSdnt8X3Q3eSwbGVP6WhfXStDbl5S\/DtiamJr+RlFZ+Z9Kfi5QYiR33cV69PX57cENpMlK0IaD\/r81XRwxhPXmUO\/KI+\/jhAue26mtE+Lt\/WVLxaPvMh+m2sO7\/h0F3+CFk76iUusEtv+YcnnPmYKEbFFA\/4LVTWXG74aYMb5z4Va0lOJMJbf\/e4=","iv":"9226f95d4fbaec60754346cab9cef80b","s":"b2cdb60603fd010f"}
Share your thoughts. Click here