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Nov. 25, 2020
  1. Brands must embrace transparency to add credibility to sustainability efforts
  2. Luxury fashion has entered a new era of digitalization, values: Deloitte
  3. Audi adds thrill to wish list in new humorous holiday campaign
  4. Day's wrap: Saks Fifth Avenue, Vacheron Constantin, Rolls-Royce and Net-A-Porter
  5. Estée Lauder leans on ecommerce, Chinese market presence to navigate crisis
  6. How luxury travel brands are pivoting during the pandemic
  7. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  8. As luxury spending shifts to China, brands must adapt to reach shoppers
  9. Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
  10. Connections redefined: What authenticity really means
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Luxury Memo special reports

Off-price – Luxury Memo special report

May 24, 2019

Off-price requires a balancing act for luxury brands. Image courtesy of Bicester Village

 

By Joe McCarthy

Luxury brands develop their reputation by being exclusive, which makes selling products off-price inherently risky.

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  1. Brands must embrace transparency to add credibility to sustainability efforts
  2. Luxury fashion has entered a new era of digitalization, values: Deloitte
  3. Audi adds thrill to wish list in new humorous holiday campaign
  4. Day's wrap: Saks Fifth Avenue, Vacheron Constantin, Rolls-Royce and Net-A-Porter
  5. Estée Lauder leans on ecommerce, Chinese market presence to navigate crisis
  6. How luxury travel brands are pivoting during the pandemic
  7. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  8. As luxury spending shifts to China, brands must adapt to reach shoppers
  9. Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
  10. Connections redefined: What authenticity really means
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