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Aug. 3, 2021
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Luxury Memo special reports

Off-price – Luxury Memo special report

May 24, 2019

Off-price requires a balancing act for luxury brands. Image courtesy of Bicester Village

 

By Joe McCarthy

Luxury brands develop their reputation by being exclusive, which makes selling products off-price inherently risky.

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  1. How live commerce transforms social shopping: McKinsey
  2. Chanel marks century of N°5 with high jewelry tribute
  3. Flight of Icarus: As luxury sales soar, how does this end?
  4. LVMH, Elle celebrate craftswomen with Prix des Artisanes
  5. Hermès sees robust 77pc growth y-o-y in first half
  6. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  7. How luxury brands can win Gen Z and millennial shoppers
  8. Relationship between luxury, gamification is evolving in real-time
  9. IWC celebrates ambition with Lewis Hamilton
  10. Audi offers vision of progress in Janelle Monáe campaign
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