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Oct. 14, 2019
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Luxury Memo special reports

Off-price – Luxury Memo special report

May 24, 2019

Off-price requires a balancing act for luxury brands. Image courtesy of Bicester Village

 

By Joe McCarthy

Luxury brands develop their reputation by being exclusive, which makes selling products off-price inherently risky.

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  1. Louis Vuitton, Tiffany empower associates to streamline omnichannel experiences
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  3. Affluents primarily turn to social media for socializing
  4. Top 5 brand moments from last week
  5. Givenchy, Lladró, Luxury Collection, Gucci, Chinese UHNWIs and Day of the Girl - Live news
  6. Brick clicks: Why Maison Atia chose New York’s Madison Avenue
  7. Luxury partnerships extend, enhance the customer experience
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  9. Frontline associates need to become fluent in brand language
  10. Hotels are start, end points of travel experiences
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