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Aug. 25, 2019
  1. Stella McCartney creates romantic collection with pop star
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  3. Nordstrom taps mobile to bring personalization into stores
  4. Lancome to secure spokeswoman Julia Roberts for $50M
  5. Estée Lauder chairman inks publishing deal
  6. Baby boomers and millennials united in desire for experiential offerings
  7. Marc Jacobs takes stand for Planned Parenthood with charitable apparel
  8. Saks partners with Vogue to portray handbag temptation
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  10. Luxury hotels can leverage social clout to attract young affluents
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Luxury Memo special reports

Off-price – Luxury Memo special report

May 24, 2019

Off-price requires a balancing act for luxury brands. Image courtesy of Bicester Village

 

By Joe McCarthy

Luxury brands develop their reputation by being exclusive, which makes selling products off-price inherently risky.

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  1. Stella McCartney creates romantic collection with pop star
  2. How to make platform choices for ecommerce in China
  3. Nordstrom taps mobile to bring personalization into stores
  4. Lancome to secure spokeswoman Julia Roberts for $50M
  5. Estée Lauder chairman inks publishing deal
  6. Baby boomers and millennials united in desire for experiential offerings
  7. Marc Jacobs takes stand for Planned Parenthood with charitable apparel
  8. Saks partners with Vogue to portray handbag temptation
  9. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  10. Luxury hotels can leverage social clout to attract young affluents
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