Marketing
June 18, 2019
Neiman Marcus offered the best customer experience among multichannel retailers. Image credit: Neiman Marcus
By Sarah Ramirez
Brands across sectors are struggling to raise their standards for innovative customer experiences and enhance their offerings and services.
{"ct":"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","iv":"34fbbec72b286fff71293cee7e1975cd","s":"15c4d4569e7d49ae"}
Share your thoughts. Click here